Blogging can only become profitable and successful if it draws enough traffic to the website. However, given the complexity of this issue, many bloggers do not realize how to optimize their posts to get them recognized by search engines.
That is why we have decided to help our readers understand what SEO optimisation is and how you can edit your previous posts to help search engines find them and rank them higher than other pieces in the same niche.
We will talk about SEO optimisation for WordPress Articles blog posts, so if it is something you use, then this information will be of much help to you.
SEO Optimisation for WordPress Articles
Among many benefits, WordPress has as a platform are its settings which make SEO so much easier. And even though the platform does some things for you automatically, you should still focus on editing some parts to make them SE friendly. And here is a guide on how to do it.
1. Create a meta title.
Not all people know, but meta title is different from what we know as the name of the article. In fact, meta title is what the search engines like Google find when a user searches for something specific. The only problem with them is that they are limited to sixty characters only. So, if you write more, the rest of the text will be missing from the title box. So, keep it short and informative.
2. Add keywords.
It is important to add keywords to your text and put them in a special bar in the settings of each page. WordPress has a specific field where you can insert all the keywords you added to your article. Just a few notes about keywords. First of all, you should make your text keywords-rich. Identify what keywords users living in your region search for, find the ones relevant to your blog topic, and insert them into the text. Make sure they fit in naturally and do not sound artificial when you read them. Also, make sure not to over spam your writing with them unless you want your post to appear on some long forgotten search results page. After you craft a decent piece, use special proofreading and editing services that will help you find words and phrases you use too frequently. So, add keywords to the text (better if you make the first two paragraphs keywords-rich) and to a specific field.
3. Craft a description for your article.
Another field you should pay special attention to is called “description.” It must be a short summary of the whole post which will give your readers a clear understanding of what you will talk about in the article. This field has a limit of 160 characters. So, remember to stay within that limit. Do not forget to add keywords from an article to its description for better results. And make this part interesting and bright so that people who see it will want to read the whole piece.
4. Add more links to your post.
You should mention other articles you created. It can increase the traffic on your website significantly. So, instead of only crafting good content each time, mention what other pieces on neighboring topics you have in your blog. This will help unique visitors see what else you have to offer them as well as turn them into regulars. Do no miss such a chance.
5. Insert anchors.
To help bloggers promote their writing, we would also recommend anchors which are two or three words which contain a link to an old blog post or a different blog. They can help increase traffic and ranking of a page in the search engine results. It is important to remember, though, that when you add an anchor, it should contain the most important keywords of an article. The thing is that anchors help bloggers reduce the bouncing rate on their websites which is an important SEO technique.
6. Create a permalink.
Unfortunately, not all bloggers use this method. Permalink is several words which you add to the domain name when looking for a particular article on some blog. Unlike those long and ugly links, permalinks are more user-friendly as they help users remember the link and return to it whenever they need it again. While still on this topic, we recommend removing all the words which make users stumble. Such words are also called “stop words,” and examples of such words are articles, pronouns, and conjunctions. Therefore, if your article title contains such words, it is better for you to avoid them in a permalink. It will be better for your SEO optimisation.
7. Add headings of different levels.
When search engines analyze your page, they check whether you just create text or you divide it into logical parts with headings of various levels. Since the latter is much easier to read, they are rated higher than other similar articles on the web. Not only you should add keywords into each sub-heading, but also structure them from the biggest to the smallest one. Thus, your H1 heading would be the main one, while H2, H3, and H4 would be sub-headings. It will help you make your articles easy to read and navigate and as a result, they will appear higher on the search engine result pages.
8. Image descriptions.
Finally, the last tip on our list is that concerning images. As you know, search engines work with text. That is why, if you add images to your pieces (and you should), make sure you create keyword-rich titles for them in the alternate text field. Do not underestimate the value of this tip!
We hope that these tips will help you create really amazing SEO content. Is there anything else you would suggest adding to the list? Please add your comments below: we will be more than happy to hear about your experience.
Lori Wade is a freelance content writer who is interested in a wide range of spheres from education and online marketing to entrepreneurship. She is also an aspiring tutor striving to bring education to another level like we all do. If you are interested in writing, you can find her on Twitter or Google+ or find her on other social media. Read and take over Lori’s useful insights!