Are you looking for a way to include an Instagram feed into your WordPress blog?

WordPress Instagram plugins make it simple to show a real-time feed of your most recent posts. You could even be able to display a feed of posts that include a specific hashtag or posts that have tagged your account, depending on the plugin although you’ll need an Instagram Business account to access these capabilities due to an Instagram API update.

I’ve gathered the five greatest Instagram plugins for WordPress users, all of which include a free version, to help you choose the finest solutions for your needs.

In general, if you really want to make a feed with your own personal account, the free version will suffice; however, if you want to create a bespoke feed from a hashtag or tagged posts using your Instagram Business account, you’ll need to upgrade to the premium version.

5 best wordpress instagram plugins in 2022:

Now let’s  have a look at the five best wordpress instagram plugins here. They are:

  1. Smash Balloon Social Photo Feed
  2. Spotlight
  3. 10Web Social Photo Feed
  4. InstaShow
  5. Intagrate

Smash Balloon Social Photo Feed:

Smash Balloon Social Photo Feed is the most popular free Instagram plugin on, where it’s active on over one million sites and has a near-perfect 4.9-star rating based on over 3,300 reviews. It was previously known as “Instagram Feed” before a trademark claim forced them to change the name.

You can display an Instagram feed from your own Instagram account with the free version, but the Pro version includes the option to build feeds from hashtags or posts that have been tagged your account.

You have a variety of layout options to pick from. The free version includes a simple grid, whereas the premium version includes:

  • Carousel
  • Masonry
  • Highlight

Other modification possibilities for displaying additional content include:

  • Load more button
  • Follow button
  • Likes and comments (pro)
  • Captions (pro)
  • Lightbox comments (pro)

The free version of Smash Balloon Social Photo Feed is available at, but it only allows you to create feeds from Instagram user accounts. You’ll need to upgrade to Pro to build feeds from hashtags and tagged posts, access more layouts, filter your feeds, and more.

For a single site, the Pro version costs $49 per year.


Spotlight is a relatively new Instagram plugin that is quickly gaining traction due to its extensive feature set and user-friendly UI with live preview. While it doesn’t have as many active installs as some of its competitors, it comes from a well-known WordPress developer and the same team that created the popular WP RSS Aggregator plugin. Over 60 reviews have given it a perfect 5-star rating.

Spotlight offers the most user-friendly interface of any plugin on this list, in addition to having a lot of capabilities. You’ll get a real-time preview of your actual feed while setting up your stream, which will alter as you adjust the different settings:

Spotlight’s free edition allows you to build a feed from any Personal or Business account you have access to (again, due to an Instagram API update, you can’t generate feeds from other people’s accounts).

You can also create accounts from hashtags or posts that have been tagged your account if you upgrade to the premium edition.

More layout options, such as masonry, highlight, and slider, as well as more content options, such as captions, likes and comments, and a popup box, are available in the premium edition. offers a free version of Spotlight. You can build infinite feeds from user accounts with the free version, but you’ll need the Pro edition to generate hashtag or tagged post feeds, as well as access the filtering/moderation, promotion, and more layouts.

For a single site, Spotlight Pro costs $49 per month.

10Web Social Photo Feed:

Another popular freemium Instagram plugin is 10Web Social Photo Feed, which is accessible on as well as in a paid version with extra features.

You can establish a feed using a user account (for free) or a hashtag (for a cost) and select from four different display layouts:

  • Thumbnail grid
  • Masonry grid
  • Blog style (list)
  • Slider

You may also use conditional filters in the premium edition to have more control over which material displays in your feed. You can, for example, specify that a post must contain two hashtags at the same moment in order to be featured.

A free version of 10Web Social Photo Feed is available on, and it allows you to create a feed from your own Instagram account. For only $25, the Pro version unlocks the extra sources and display options.

Overall, the premium version’s price is the main distinguishing feature of this plugin, as it’s around half the price of Smash Balloon Social Photo Feed or Spotlight. There’s nothing about it that would make you prefer it over Smash Balloon or Spotlight in terms of features.


Flow-Flow is a popular premium WordPress Instagram plugin available for purchase on Envato’s CodeCanyon marketplace, where it has received an exceptional 4.7-star rating from over 540 reviews.

One of the most remarkable aspects of Flow-Flow is that it isn’t just for Instagram; it integrates over 14 different sources into a single plugin. You can build many feeds for various services. Alternatively, you can merge many feeds into a single stream. You could, for example, build a single feed that combines both your Instagram and Twitter messages.

Flow-Flow supports the following in total:

  • Instagram – import by user account, hashtags, or location.
  • Facebook
  • Twitter
  • YouTube
  • Pinterest
  • SoundCloud
  • Foursquare
  • Flickr
  • Dribbble
  • WordPress
  • Tumblr
  • Vimeo
  • Any RSS feed

Your feeds could be displayed in a variety of ways, including masonry, justified, and unified height grids. You’ll also have access to essential features like a “Show Extra” button that allows you to load more stuff into the broadcast.

You could also manually verify all posts before they appear in your feed to ensure that it remains clean. It’s unusual to be able to mix various feed sources in this way. However, if you’re simply interested in Instagram feeds, you should choose a specialized Instagram plugin, which will be more lightweight because it’s solely focused on Instagram. offers a limited free version of Flow-Flow. The premium edition is $39 and includes lifetime upgrades on a single website.


Furthermore, there is Intagrate, which takes a different method to integrating Instagram photographs to WordPress, which may or may not suit your needs. All of the other plugins assist you in creating an image feed that you can include in your sidebar, footer, or post/page body.

Integrate, on the other hand, allows you to import Instagram posts into WordPress as genuine blog posts. When it imports a new Instagram post, it creates a new blog post for that Instagram post and sets the image as the featured image for that blog post.

You may also import Instagram posts as any custom post type on your site if you upgrade to the Pro edition. Video support and hashtag filtering are also included in the Pro edition.

To be honest, most individuals are likely to dislike Intagrate’s approach. This is, however, your best option if you want to import Instagram posts as actual WordPress blog entries. This is a wonderful alternative, for example, if you primarily post on Instagram but want to cross-post your Instagram content to WordPress.

At, you can get the free version of Intagrate. The Pro edition costs $55.

Conclusion: Which is the best WordPress Instagram plugin?

Overall, the finest Instagram plugin is determined by your requirements and financial constraints.

Smash Balloon Social Photo Feed or Spotlight are the two greatest options for most people. The more established and popular alternative is Smash Balloon Social Photo Feed, whereas Spotlight is a newer option with a more user-friendly layout.

They both have a lot of comparable features in terms of functionality, such as the ability to establish feeds from a personal or company account for free, or hashtags and tagged posts with the premium version. You’ll also find nearly identical layout possibilities, as well as the same free vs. premium split. Spotlight, on the other hand, has a unique promotion tool that allows you to link feed items to blog posts or products, which you could find beneficial.

You can’t go wrong with either, and they’re both excellent choices.

With a price of $25, 10Web Social Photo Feed is a slightly more inexpensive option, but it doesn’t do much to distinguish itself from the other two plugins.

Flow-Flow, but on the other hand, is indeed an interesting solution for combining multiple social sources into a single feed if you want to add a feed that includes more than simply Instagram content.

Integrate, on either hand, is a distinctive feature that allows you to import Instagram posts as actual WordPress posts, which may be useful in some scenarios.

If you have any doubts related to the WordPress Instagram plugin please drop in the comments section below to get them clarified.