A good website cannot thrive just by creating great content. It needs to have a visually appealing style and design that captivates the reader’s attention at the very moment they visit your site. It is true that people have different tastes when it comes to design, but that doesn’t mean that you shouldn’t follow a few basic rules when deciding on the right appearance of your website either.

What makes a compelling website design and how does it stand out from the pack? We’ll discuss the power of good website design and how to achieve it.

1. Keep your homepage free of clutter

In fact, make it look minimalistic as possible. Readers rarely read every word written on your site. Instead, they’re scanning pages, picking out sentences and words that will get their attention. Therefore, it is better to appeal to emotions. Think of it this way- the less time the person has to read or remember something, the better the chance they would be able to process everything that’s right in front of them. Don’t bombard them right away with too much information. Call to actions and content will always be a vital point in your website, but it is better to break them off into parts with larger subheadings. You can also add icons and images that could emphasize your point.

2.  Take note how the visual hierarchy works

It is the designer’s job to lead the eyes of the reader on the screen. In fact, you have a few seconds to grab the user’s attention, give them a brief idea what your site is all about and arrange the content in a clear, easy to follow manner.  If you have already set a clear, visual hierarchy in mind, readers will unconsciously follow the material you have set up for them in a sequential manner.

You can use the logo of your brand or an eye-catching statement, then to a compelling image that aims to reinforce your brand’s message, and on to the main text.

3. Make easy to read, digestible pieces of content

Your site’s readability is essential. Why? It makes users scan your site without much effort on their part as they take in pieces of information that are laid out there for them to read and understand.

Follow these key rules for achieving greater site readability:


The background should be clear, and the texts should have sufficient contrast to it. Colors can also be part of your brand identity, and you could likely incorporate it in the texts.

Make the font sizes larger

People will have difficulty reading if your font size is 12pt or smaller. Strive for at least 16pt. Although it depends on the kind of font you are using, generally, go for fonts that are easily readable. You don’t want people squinting and struggling to see your texts, and chances are- it will likely turn them off.

Too many fonts

Don’t use more than three different fonts on a single website. Some website designs need more fonts than the usual, but strive for harmony there or else it would end up all cluttered-looking.

4. Make sure your site will be easy to navigate

Stick to the basics. While you think it might be a good idea to place a lot of links in your sidebar, navigation menu, and blog posts- this isn’t just the case. It will make your site too complicated. You may look like you are creating a lot of different options for the user, but it may cause you to lose valuable readers or potential customers in the long run.

A navigation friendly website not only improves the user’s overall experience, but it also helps search engines index your content.

Logo: You have to make your logo visible on your homepage for users to see up front.

Menu: Menu bars are placed on top of the website (usually in the header) and are mostly divided into sections and structured based on importance.

Footer: The footer would be at the very bottom, and you can include all the most important links there like social icons, contact, FAQ, etc.

Vertical navigation: If there are lots of content in a particular section, try placing an anchor menu. That way, people can quickly click on the bottom, top or specific part they wanted to visit.

5. Choose beautiful imagery

How do you stand out from the crowd? Choose captivating images, of course. Yes, there might be tons of free photos on the internet, but investing in premium stock photography can do wonders. Another option is coming up with high-quality photos of your own and combining them with beautiful typography to make a statement or create a powerful message for your brand.

6. Make your site mobile friendly

We mostly live in a fast-paced, digital age where it’s primarily dominated by tablets and smartphones. You want to create a mobile-friendly site for people who are always on the go. In fact, embrace the concept! Test it by positioning yourself as the user experimenting with each button and action. Pick a responsive design that is viewable on all devices in different sizes. It should have a flexible layout and images that will aid in improving the user’s overall experience with your site.

The bottom line

The power of choosing a good web design can do wonders for your business or brand. There are several vital strategies you need to employ to achieve it- a homepage that is clutter-free, understanding the concept of visual hierarchy, and engaging with easy to read pieces of content. Simplifying navigation, choosing beautiful images and making your site mobile-friendly are equally important factors.

Also, never stop looking for inspiration- it’s a critical part of the whole creative process because you never know when will the next ‘aha’ moment hit. Follow these essential tips in achieving a great website design, and you’re on your way to standing out from the pack. Furthermore, if you want to make your websites more accessible online, Web Hosting St. Louis can be of service.

Amanda Johnson
anderson_authorAmanda Johnson is a digital marketing enthusiast who enjoys reading and writing about anything about websites and online marketing. She has written for website design, and internet marketing websites, and helps people understand web hosting St. Louis, design and marketing.