Smartphones have become an integral part of our day-to-day activities. Today, there are about 3.5 billion mobile phone users, a feat that is expected to rise in the coming years. The increased popularity of mobile phones has resulted in a greater demand for mobile apps to meet consumer needs. This is why one of the best ways you can satisfy your customer’s needs is by investing in bespoke mobile apps. If you are still unsure of the Return of Investments (ROIs), here are some of the reasons your business should invest in a mobile app.
Boosts your brand awareness
In the olden days, traditional marketing techniques such as billboards and TV adverts effectively spread brand awareness. However, your consumers look down on their phones more than they look up at television screens and billboards. You could use your mobile app to boost brand awareness by analyzing customer behavior and collecting data that will allow you to understand your audience better.
Ability to maintain a high retention rate
Attracting customers is no mean feat. However, getting them to stay will determine whether your business remains successful. An app for your business can help you achieve a high retention rate by providing app users with personalized product recommendations and rewards for loyal users. Remember that loyal customers generate revenue for your business and double up as effective marketing channels.
Unless you have developed a product that is utterly new to the market, you will be competing with many other brands for a similar audience. The modern-day consumer has an insatiable need for speed and requires instant communication or feedback when purchasing a product or making an order. With a mobile app, your services and products are only a click away, giving your brand the much-needed competitive edge in the crowded market.
Just ensure you define your needs properly before creating an app. Start by doing competitor research to define how the mobile app will solve your target audience’s problems. Then, hire the right team to help prototype and build the app. You can hire an outsource frontend and Backend Development Company rather than hiring in-house talent. This will save you more in recruitment costs for a short-term android project. Do your due diligence and recruit a company with a track record of developing similar mobile applications.
The advancements in technology mean customers tend to expect more from your business. Consumers will gravitate towards readily available businesses that can meet their needs satisfactorily. A mobile app for your business provides the much-needed convenience that allows your customers to access your services efficiently and track their orders hassle-free.
Increased customer engagement
One of the best ways to boost revenue for your business is to increase how much your customers engage with your brand. A mobile app for your business can help you boost customer engagement by creating multiple user categories and tailoring your content to suit each unique segment. You could also include discounts to keep your audience hooked and upgrade the features on your app regularly to provide an unforgettable user experience.
Now that you know some of the benefits of having an app for your business, choosing an approach that best fits your branding needs would be the best place to start. Keep in mind that goals vary from one company to another. So, take your time and conduct proper research and define your goals before crafting a bespoke mobile app.
Dan Baker is the head of technology and leads the editorial team at Outreach Monks for the past 2 years. His expertise includes IoT and internet devices along with industrial technologies.