What Works Better – Long Blog Post or Short Blog Post? Find Out Below!
There is a saying which says, “Everyone has a mouth and every mouth has an opinion.” The phrase simply states the dilemma of most of the people in different- different situations. Everyone tries to give a penny of their thought which confuses the other party. If you read 5 write-ups then you will have five different opinions on whether a long post is better or a short blog post. So here is the deal, we are not here to confuse you anymore. We will be sharing the strong as well as weak points of both the options. Targeting solely on the components that can make your blog successful and furthermore helping you by giving an insight about how you can implement those components into your blog. Hence you can make the decision on your own by analysing every factor.
Why do you need Blog posts?
Firstly before deciding the length of the blog let’s understand why do you need blog posts for your business. Blogging is the best way to reach out to clients, enhance your visibility and generate more traffic among other things.
Now, what is required from a successful blog and how?
The top ten ranking blogs on Google distribute the success (regards to On-page SEO) on three factors:
- Depth & value of the content (30%)
- User Experience (on-page- 30%)
- Keywords- usage and repetition (40%)
Here you can see the distribution and that the content weighs 70% if we include keywords in the group. We have already decided on the fact that blogs are used to bring more traffic and enhance the website’s visibility. Here are some factors apart from the length of the blog which happens to impact the chart of success as well.
Apart from this other factors required to make a blog successful includes,
Consistency: As per Neil Patel, “Recent statistics reveal that marketers who blog consistently will acquire 126% more leads than those who do not.” Hence consistency in posting is also a necessary part of reaching towards your goal.
Nature of content: If you scroll the internet you will find hundreds of articles on the similar topic and each article says a different thing. This not only confuses the readers but also affect their rankings. Hence make sure that your content is unique and has some useful information for the readers to read.
Content as per demand: Always prioritise your audience demands. One should post the content which is relevant to their target audience and is related to their product or service in one or the other way. Not doing so can make you lose your clientele and target audience.
Google measures the time spent on your pages, so your graphics, colour scheme and typography should work together to encourage visitors to stick around. Therefore, it is important to include a visually interesting graphic to promote your content on social media, as it increases engagement and traffic.
Relevant internal links:
Internal links have always been considered good for SEO. It benefits your SEO because they increase the number of visitors and pages per visit on your site. This is why you need to add links to the freshly written articles that will take the visitors to the other older articles on your website.
Know Your Audience Inside and Out:
Once you know who you’re targeting, you can get to work on finding out about all the individual problems they’re having and pinpointing their top pain points. Like this, you can get to know your audience even before you launch your blog by becoming active when they are online.
Useful subheads: Subheads serve three tenacities:
- They help your reader navigate significant sections.
- They boost search engine optimization (SEO).
- Helps to make the page more visually appealing.
Promotion techniques: Well you can write the best content and still it won’t bring the traffic to your website. You know why? Firstly because you haven’t promoted the content on the right platforms in the right manner which is a must. Promotion techniques play a great hand in bringing the right traffic at your door so make sure you have a solid strategy for the same.
Don’t Be Afraid to Offer Free Content: Start with your blog by offering plenty of free, valuable, high-quality content to your readers. It’s best to offer free content in the form of ebooks and courses.
Long Blog Post- Benefits
If you take a look on google best blogs then you will find that the top ranking blogs have two things in common, firstly quality of the content and secondly the length of the content. “Brian Dean of Backlinko has proven this by analysing the word count of top-ranking content. And his thorough research gave him results which proved that the longer content always performs better.
- Solves Problems: The most important reason because of which long blog post is preferred by the experts is because it solves the problems of the readers and answers all of their questions in one place. If readers are happy then Google will definitely put that blog in the top ranking list.
- Time per Page: Since the blog posts is a bit longer than the normal write-ups, it takes the reader to spend more time reading the content which means a reduction in bounce rates of the website. If each reader spends a good time on the blog page then it eventually affects the bounce rate and reduces it to the optimal level.
- In-Depth Coverage: You might hear things like, “attention spans are shorter than ever” and that “people only want bite-sized information”. However, from time to time it is proved by the people that long posts have in-depth information about the topic which meets the curiosity levels of the readers on a certain level.
Short Blog Post- Benefits
- Quantity: It is the fact that writing short blog posts take lesser time than the long Blog posts which increases the quantity of the blogs. Even according to a report by Hubspot, “Companies making more than 10- 15 posts every month tends to get more traffic and better ROI.” However, the report also emphasizes the point that the quantity should not impact the quality of the content.
- Takes less time: A lot of readers do not have much patience and time to read the content. They all try to save time here and there in order to make room for reading. People like these love to read small write-ups as it consumes less time and offers them satisfactory information about the topic they are reading.
- More Effective: Written crisply, longwinded counterparts are less effective than their shorter. You can send across the same message in less time!
Wrapping it up
In the End, always remember that content is called as a king for a reason. The reason says that the content should be compelling, attractive and understandable to the reader if it is then you are good to go. This blog post in itself is a long one maybe it says a lot as well.