Online reputation management is no longer an option for your business. If you want to flourish in the cut-throat competition, you must invest your energy and efforts into strategically building ORM. 

Before anyone comes to buy from you or connect with your business; they have done a detailed research on you. Believe it or not, more than 50% of the buyers, search for a business on Google before buying from it. Likewise, a partnership does not come your way on its own. This is why managing your online reputation is very crucial. It is just as important as SEO now. 

According to an expert, “identity is becoming the most valuable commodity for citizens of the future and it will exist online.” 

Thus,  paying attention to ORM and investing in tools like Net Reputation and building SEO strategies for it, is essential. 

How can SEO help you build your online reputation?

With the right SEO practices, you can manage your online reputation very well. Here is how you can do it: 

  • Content Optimization for ORM Campaign:

Everyone gets influenced by what they read about you and thus, you have to make sure that positive content about your brand ranks higher and is more visible for the audience. Now, with ORM you can certainly highlight your positive content for the audience but without SEO, you cannot make it rank. If you publish content without keeping the SEO techniques in practice, then it wouldn’t make much of a difference. But optimize your positive content with the right SEO tricks and your brand will start building its repute and awareness. 

  • Content Optimization for Reputation Boosting:

Now, to enhance your reputation, you need to make sure that you are posting your content on websites that have authority. Elsewise, all your efforts are in vain. On the other hand, if you are posting content only on your website, then ensure that everything on your webpage is optimized. Monthly plugin updates play a huge role here too. With the right SEO practices, your website will rank higher which will automatically generate an audience towards you, building an online reputation for your brand. Once everything is optimized, you must focus on promoting the content that is ranked the best or performing really well. Monitoring your content will help you identify the content that performs exceptionally well and you can promote accordingly. 

  • Image Search Ranking for ORM:

Images play an important role in ORM but are often neglected. It is usually assumed that images are harder to rank and although it is true, these do play a significant role generating authentic backlinks and building a reputation that helps your business grow. ALT tags and keywords can play a huge role in boosting your images and making them rank higher. Also, always name your keywords with the branded keyword. It makes a lot of difference. With the right SEO techniques, you can use images to boost your online reputation really well. Tools like Net Reputation can help you in this context as well and focus on image search ranking as well. 


Combining SEO for online reputation management is very important. It cannot be overlooked. If your content is not optimized, it won’t ever get the reach that it deserves and all the efforts will be in vain. Therefore, you must understand the role of SEO in ORM and act accordingly and it will boost your reputation miraculously.