On-Page SEO is a standout amongst the most essential methods you can practice, for accomplishing higher rankings as well as for running effective SEO campaigns.
On-Page SEO helps your site in many ways-
• Makes it fit for the search engine
• Enables it to promote on the search engine
• Ensures it gets the best Google ranking
• Helps you run SEO advertisements
The benefits of On-Page SEO are not just these four, rather there are much more to this.
This article will quickly take you deep into the world of On-Page SEO where you’ll much-needed resolutions for improving the proximity of your site with Google.
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So, let’s see-
What is On-Page SEO?
On-Page SEO is the optimization procedure through which every web page gets optimized to rank higher in the SERPs i.e. Search Engine Results Pages (SERPS).
The SEO procedure is mainly done to index your website into the search engine and make it understand what your web pages made for?
See this example and note how On-Page SEO integrates with technical SEO and Off-Page SEO.
On-Page and Off-Page SEO, all have to work collectively to achieve the best results. But the key role of On-Page SEO is to improve the internal structure and content of the web page.
- Search Engine Checks Content Quality First
When it comes to SEO, you subsequently find a few more important things and one of them is quality of content.
So, what is good content?
Good content can be said original content, no plagiarism, no rewriting of existing articles.
Let, see these conditions for content quality check-
Content published already existing on any of your websites – Suppose you’ve two or more websites, and if the content is already published on one of your sites, it won’t be good for another site even if it’s yours.
Content that comprises text also– Textual description makes it easy to understand for the audience. So, if you’re publishing videos on your website, ensure there is a textual representation to this.
Create long post against short ones as longer articles help get better ranking.
- Meta Titles and Meta Descriptions
On-Page starts with the inclusion of page titles and Meta Descriptions.
If you look into the source page, the first two noticeable elements you would find are the Titles and Meta Descriptions.
Search engine first looks into your page title and Meta descriptions to understand what your page would be talking about.
The Meta Description will contain a set of keywords which help the search engine understand the whole context of the page.
Remember the page title should always be unique including a focus keyword at least to help the audience and search engine understand what the page is saying.
A page title “SEO Services – SEO Company – Search Engine Optimization Delhi” is better than “index.html” like page title.
The page title would always count as one of the most imperative On-Page SEO features.
When you’re creating a page title, always include keyword s (at the beginning as shown in the title) and power words. Power words like “extraordinary or ultimate” make the title more lucrative.
Do not add domain name as Google already adds this. Make full use of 60 characters to make an impressive title.
Similarly, when you write Meta Descriptions, keep it up to 160 characters.
Add your targeted keywords to your description, but don’t get it stuffed. (Never copy-paste it from other websites)
Usually, Google doesn’t show the description to user, but it’s not always the same.
If it’s interesting and useful for the searcher, the search engine always comes up with that.
- Heading Tags and Format of Content
A hierarchy is always a great resource for understanding a concept. The similar strategy has to be followed for web page.
The page has to be formatted with different tags, like H1 for heading, and H2 & H3 for further subheadings.
One H1 tag for one web page. In WordPress, it gets H1 tag for page title by default.
You can either go with the same <title> and <h1> tag or give another title to the web page.
Keep in mind that search engine shows the results of data available in the title tag and not the H1 tag.
See the below given example-
While with H2 and H3 tags, there are few things to take care of-
Use more than one word for making the subheadings and make them interesting to read.
It would be better to follow headings hierarchy i.e. <h1>, <h2>, <h3>, and <h4>.
Generally, H4 tag is not used.
When you’re creating your article, ensure it’s readable i.e. you’ve marked the keywords or focus of the content bold, underlined or italics.
Use the 16x or 14 x fonts and make a paragraph of 3-5 lines, not more than that.
- Image Optimization
Images are important for presentation purposes. Well, images make your page more engaging and interesting. The users come to know about the concept in an easy way.
Remember, there are pros and cons of adding images to the website.
Images are one of the important aspects for a website, but heavy images slow down your website i.e. reduce the loading speed of the website.
So what to do at such time?
Use quality, but original images. Ensure the size is optimum for your website and they won’t reduce the loading speed.
Always add ‘ALT tag’ to the image as it describes the image and tells the search engine what the image is all about.
Use Content Delivery Network in case of multiple images. This will help your web page load faster.
On-page SEO helps web pages stand on the search engine. Therefore, the search engine provides essential guidelines.
Ignoring these guidelines can influence the performance of your website.
To make sure your web pages are smoothly performing their roles, you need to apply the guidelines in the right way.
This article comes with some of the valuable On-Page SEO suggestions for you.0
Hope you find them useful.
Poonam Sharma is a Sr. Content Writer at Delhi School of Internet Marketing (DSIM), offers best digital marketing courses in India. She is currently focused on creating great content for DSIM blog. She is also an expert in content marketing, social media marketing and SEO. You can find Poonam on LinkedIn.