When it comes to having a page ranking strategy, some businesses can feel intimidated by the amount of information that is out there. But there are some methods and strategies that can help in achieving the desired results.

Steps to Complete Page Ranking Strategy

1. Know your audience

The first step for a strong marketing campaign is defining the target audience, by determining their age, sex, location, and needs, also known as pain points. It is these pain points that matter the most. What do the customers want? What are their needs that are not being met? Knowing this information will help in better defining a content strategy.

There are two main reasons why knowing your audience is important:
a) Content strategy

The goal is to provide tools and content that are useful and relevant to your target audience. For example, if you have an online custom writing company, it contains articles on how to write essays, book reviews, dissertations and other types of papers, so your target audience would be students. And if they are looking for information related to argumentative essays and homework assignments, then you know that you have to offer information specifically about these things.

b) Targeted keyword discovery

A keyword search should be based not on the content the site already has, but on what the audience wants. By doing a keyword search on online writing, for example, it would be determined what the general audience is searching for. But by looking first at what the target audience wants and then do a keyword research, you would discover that there are needs that your website does not meet.

2. Keyword research + Know your competitors

Keywords are crucial and finding keywords that none of your competitors have discovered yet will give a great advantage. To do this, you can use keyword research tools such as solve.com, ubersuggest.io or naswerthepublic.com among others. No matter what tool you choose, there is not a preferred way of finding great keyword ideas. You simply enter the seed keywords and then just play with the filters and reports until you discover something that only you have seen. If you want more advanced tools, you should look into SEMrush, Moz or Ahrefs, which have a keyword database of their own and therefore offer a wider array of keyword ideas.

What keywords do your competitors rank for?

If you aren’t really sure who your competitors are, just enter your seed keywords in Google and see what the first results show. Then take those sites and plug them into Ahrefs so that you can see what their best keywords are. You can find more websites using the “Competing domains” report. You can even expand your research to related industries to discover useful keywords that are not necessarily connected with what you are offering, but which can still bring to your site targeted visitors.

3. Content

You must have a lot of high-quality content to make visitors stay on your website as long as possible and to make search engines put more of the site’s pages in the search index. Quality content includes blog posts, video, infographics, podcasts, industry articles, tutorials and how-to guides among others. Do not ignore the titles of your content. You can hire writers with experience in your field, who can deliver top content.

You can start by creating blog posts and as your audience grows, expand to other types of content. Search engines look for new content, which means that you cannot trick them by changing the date to your old articles. And you cannot keep adding new pages thinking that you will give your site a freshness boost. Remember that quality it’s more important than quantity. Google uses the Query Deserved Freshness (QDF) whenever there is content that is suddenly very popular compared to its usual activity. If it finds fresh content, it will be given a boost in the search results. You can outsource quality content from people who write papers for money.

4. ON-page optimization

Some of the key SEO elements happen on your website. Some time ago, on-page optimization referred only to keyword placement because search engines wanted to see keywords in special locations in the HTML code as this indicated the relevance of that page to that query. Today, this method would not work for two main reasons:

a) The keyword-based algorithms and relevancy that Google and Bing now use to evaluate and rank pages are far more complex
b) Getting even a little benefit with an algorithmic element based on a keyword placement might harm the overall rankings due to the visitor’s reactions who might not share the content, link to you or stay on the pages as long as they should.
Here are some on-page optimization techniques that you can use to hit better ranking:
Make sure your website is responsive
Try to keep visitors on your website as long as possible with amazing content. When they hit the back button after a few seconds on your site, your ranking will drop
Invest in good content and seek your visitors’ feedback so that you know what to improve.

5. Link building

Engines use links to analyze how popular pages and sites are, based on the number and quality of pages linking to them, but also other metrics such as spam, trust, and authority. Link building is seen as the most challenging part when it comes to SEO. There are three main types of link acquisition:
a) Natural Editorial Links – those that are given naturally by pages and sites that want to link to your company or content
b) Manual Link Building – achieved through emails sent to bloggers asking for links, submitting sites to directories or by paid listings.
c) Self-Created – links are created through forum signatures, guest book signings, user profiles or blog comments. These links are of the lowest value, but can still have an impact on some sites.

6. Traffic

If you want to find out how much traffic your website gets, you can use total or organic traffic estimation tools. The first category reports the overall traffic, including organic, direct, social and referral traffic. Among the most popular tools, we can mention Alexa, Similarweb, SEMRush, and Ahrefs.

7. Hire an Expert

Why not consider hiring an expert who can provide SEO and keywords writing service? You will make sure that your site is optimized by a professional with the thorough knowledge that is based on proven techniques. The SEO industry is very dynamic, with ranking criteria and formulas continuously changing. An SEO expert will know how to adapt to these changes. You can even find an expert to get writing help so that you can have the top quality content that search engines love so much.

Anyone who wants to learn the secrets of website promotion also wants to find out how to see their site on top of Google. Pay attention to these strategies you might have found your answer.

About the author:

Samantha is Educator, she specializes in academic writing and sincerely share her experience with curious incidents on her blog. In addition, Samantha writes college papers for writing service https://writemypaper.today