What To Look To Progress SEO Ranking?
Making sure your website scores an audience is the number one priority of any person trying to promote their business online.
The reliance of Google searches is at an all-time high, and through statistics, we know that the top result on Google has a 33% chance of being picked.
However, with every single person out there trying to do the same thing, how do you stand out from the pact and what steps do you need to take in order to improve your overall ranking on Google?
It is never too late to pursue this desire and rank among the top search results.
Here are some things you can do to your website in order to get ranked higher on Google.
1. Get An SSL Certificate:
An SSL Certificate can help tremendously in your SEO ranking.
Having an SSL Certificate is one of the easiest things you can do to boost your SEO ranking, as it applies to all website, which means even if you do not use a checkout or login page, you can still get SEO benefits by installing an SSL certificate on your website.
This also helps protect your website as it encrypts communications between the server and the browser. To buy SSL certificate, you will find many providers out there in the market that provide SSL certificate at the lowest price.
2. Check your content is relevant:
Nothing is quite as powerful as quality content that is relevant in the field that you are pursuing, keeping up to date is important in order to stay competitive.
Being the first to have the latest stories and trends is key towards achieving high ratings, as you would be ahead of the competition and gain some traction up-front.
Creating quality content that is specific towards your target audience can increase site traffic that in turn helps your site’s authority and relevance over the competition.
3. Take Advantage Of Keywords:
Keywords take a major part in your website’s rankings on Google.
People, when using a search engine, usually search for keywords in order to find what they are looking for, which means that in order to rank higher, you have to find a specific keyword phrases that you want to use across all of the pages on your website.
For example, consider what the target audience for your website would search for.
If you’re an IT support company, they might search for:
fix router, internet stuck, speed slow and so on.
A good tip would be to create a separate page on your website for each keyword phrases, ensuring maximum efficiency.
4. Smartly Place Links Within Keywords:
Relevant links are what makes or breaks a website’s relevancy when considering SEO optimization.
Having links such as “click here” serve no purpose outside of providing the attached page address or URL to the visitors, while attaching that link to a keyword-rich phrase such as “The Fastest Routers On The Market” can help improve your search engine rankings tremendously while simultaneously linking your other page.
5. Use Google Search Console:
Google Search Console offers services that you can use to analyze and find out how the search engine views and responds to your website.
With its feature-rich tools, you can cover many different aspects of SEO and figure out exactly how you can improve upon your website.
It helps you monitor how Google perceives your website and how well you stack up against the competition, as well as helping you keep track of what keywords visitors are using to reach you, so you can tailor your content towards your audience.
Another feature it offers is analysis of meta data tags and sitemap errors.
Through this service you can monitor your site’s backlinks.
6. Assure That Your URL Extensions Are SEO-Friendly:
URL extensions are important for SEO rankings as they are the links people visit in order to access content on your website.
For example, having a link like
ranks far worse than just having
According to internet statistics, the first 3 to 5 words in an URL are given the most attention and weight when searching for results.
7. Make Sure Your Website Does Not Have Annoying Ads:
Ad placement is important, if your page is flooded with ads that makes the content hard to read, it can have a negative impact on your rankings and readability.
You need to find a middle ground between profitability and rankings, in the end, higher page clicks end up in a higher revenue stream, so prioritize quality over quantity.
In more detailed terms, ad placement above the fold is inconvenient, as it interferes with the content displayed on the page.
If your website currently has a lot of ads above the fold, consider putting them lower on the page in order to rank higher on Google search results, as Google prioritizes content over ads.
8. Optimize The Page Loading Speed:
If a page takes too long to load, chances are that users will close the page and decide to go to a different search result.
The attention span of people grows shorter throughout each year, especially in this era of fast driven and delivered content.
Google has recognized that because of bad load times, pages provide poor user experiences and have implemented this as a ranking factor within their criteria.
A page score ranges from 0 to 100 points, and to perform well your page must get a score of 85 and above.
Here is a list of the measurements that Google takes into consideration when ranking a page.
It starts with the desktop loading speed, which measures the amount of time a page takes to load on a desktop computer.
Next is the mobile loading speed, which measures the amount of time a page takes to load on mobile devices.
It continues with analyzing the “above the fold” load time, which measures how long it takes to load the portion of a page, which is immediately visible on a device.
Finally, the full-page load time, which measures the amount of time it takes for the entire page to load.
9. Have Proper Metadata:
Upon designing a website, you need to keep a space between <head> tags for entering metadata, which reveal about information of page content. It is quite essential to update metadata whenever you modify a website over a period. Metadata includes Title Metadata, keyword Metadata and Description Metadata.
Being an important Metadata, Title Metadata should be created for each webpage depending upon on page title. While talking about Description Metadata, it is a text description that a browser use in recurrence of page search query.
Finally, keyword Metadata should have keyword phrase. Keep 3-7 different phrases containing up to 4 words. This type of metadata is used to arrange search engine rankings rarely.
10. Mobile Optimization to Increase Seo Ranking:
Your website should be mobile optimized as more and more people like to browse your website through mobile device. So, the website should be fully optimized with mobile device. If the website is not optimized on mobile, then visitors may move away from it.
Even, Google has rolled out Mobile-First Indexing a year ago. You need to ascertain what visitors do basic tasks. On that base, you should improve functionality of website on mobile device.
Assess the page loading time on mobile because Google counts mobile page speed as search ranking also. The loading time of a website should be fast as many data speed on mobile is slower in many regions.
11. Improve Website Users’ Experience:
Few factors are on top when you talk about search rankings including website visits, time on site, pages per session, total backlinks, website security, referring domains, and site’s bounce rate. All these factors direct affect users’ website experience. To attract visitors, a valuable information and simple interface with smooth scrolling should be there. When visitors stay long time on web page and revisit, it will help in site ranking. A regular update of worthful information attract visitors for revisit of your site.
12. Use Of ALT Tags:
ALT Tags or alternative text descriptions plays an important role in SEO ranking as it will create a text for image and video media so, search engine crawlers inspect pages and image with ALT tag and index those pages. It is called alternative text description and search engine count each keyword assign for image and video to locate the page adding usual text on the site.
ALT Tags are useful for those browsers or screen readers that are not able to deliver images. Keep in mind that ALT Tags should not be prioritized over titles, meta descriptions. Even, the text used for it should be short as it will be easily indexed on search engine.
Finally, it is quite important to study your audience and research about long-tail keywords relevant to your website. After getting idea of these requirements, you need an appealing content that encourage them to revisit your website. Besides, above steps will improve your website ranking for sure.
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