In the earlier, link building was primarily concerned with quantity rather than quality.

But today link building is a completely different game.

If you’re developing a link-building strategy, keep in mind that it won’t happen overnight. It’s a slow and steady process at least if you do it correctly.

The quality and credibility of the pages wherever you generate links are important factors in deciding how high you’ll rank in search engine results.

Getting backlinks to your website through logging is a no-brainer. There are, however, a slew of additional tried-and-true methods for generating high-quality connections and improving your SERP ranking.

This article will show you 13 fool-proof link-building tactics that you can use right now. They’re especially useful for busy marketers who have a lot on their plates but still want to keep an eye on their search engine rankings.

What is a link building strategy?

The approaches used by marketers and SEOs to encourage other websites to link back to their own are referred to as link building strategies. You could, for example, produce a blog post about camping safety precautions if you run an e-commerce site that offers camping supplies. Other websites that deal with safety issues may then link to your blog post so that their visitors may learn more about the subject.

Why are link building strategies important?

The importance of link building for search engine optimization cannot be overstated (SEO). It’s one of the most important elements that search engines use when determining who receives the first-page search result.

In fact, pages that rank first in Google SERPs have 3.8 times the number of backlinks as those that rank second through tenth.

Google, Bing, Yahoo, and other search engines consider how many links point to your website when determining how to rank it.

The better your blog articles and sales pages show on search result pages, the more high-quality, trustworthy, and authoritative sites linked to you.

Links to your website can also assist consumers find it, which can enhance traffic and trust. After all, if other sites believe you know what you’re talking about, users are more likely to trust you.

13 Link building strategies for marketers:

Almost 40% of responders in a 2020 study of more than 800 professional SEOs indicated they spend more than $1000 per month on link building.

But which tactics should you put your money into? What about getting high-quality links from other websites? By adhering to my link-building tactics.

These are the tactics I’ve used to grow Neil Patel Digital and establish myself as a digital marketing authority over the last ten years.

Experiment to find the ideal plan or tactics for you and your company.

Using strategic guest blogging:

Is guest blogging a thing of the past? Both yes and no.

The traditional method of mass guest posting just for the sake of gaining links is no longer viable. To gain a backlink, you don’t want to post an article on a site that isn’t relevant to your niche and has no authority.

That kind of guest posting isn’t going to cut it. The search engines are sophisticated, and they can tell if you’re not guest posting for the purpose of adding value.

In a survey from 2021, 60 percent of bloggers stated they write between one and five guest pieces each month.

You must be strategic and sincere if you really want to gain the benefits of guest writing. Make absolutely sure you’re writing something unique for the other site (like a case study) but that it’s useful, credible, and appealing to your target audience.

You’ll enjoy the benefits of higher rankings, increased traffic, and qualified leads if you guest blog wisely.

Creating and distributing the infographics: 

Infographics are used by 56 percent of businesses, and 84 percent of those who use them find them to be effective. This is because infographics are still effective today and can be an important part of your link-building plan.

The benefit of infographics is that they will continue to drive organic traffic to your blog and earn you great links without you having to ask for them.

Staying active on social channels:

A link building case study was just done by Ahrefs. Due to their social media activities, they received links from five other states for which they had done no outreach.

Social media has transformed marketing, and it may be a tremendous help with your link-building strategy and guest-posting efforts. You’re doing your brand a disservice if you’re not active on social media.

Share fresh posts, photographs, and updates to become more active. By publishing it in more places on social media, you may make it easier for your fans to find what they want to see.

Even when you’re fresh to media platforms, you may quickly increase engagement by being more active. As a result, more individuals will be exposed to your brand and site, and they will be more likely to share your finest pieces with their target audience.

Utilizing the resource links only from trusted and authorized sites:

It’s time to begin utilizing resource links from reputable websites. A resource is similar to a guide that you write or compile for your target market.

Forbes, Entrepreneur, Huffington Post, Jeff Bullas, Social Media Examiner, and Copyblogger all have resource pages that you may use as you create yours.

Visitors will be able to find what they’re seeking more easily if a major site in your sector has prepared a list of blogs in your industry.

Leveraging the broken links strategies:

According to a survey conducted by Semrush, 42.5 percent of websites include broken links. The broken link method can help you take advantage of this.

If you’re too busy to generate material for your blog or a guest post, the broken link technique can be the ideal option.

I understand that as a busy marketer, you have a limited amount of time to generate content. One of the reasons why many B2C content marketers fail to develop interesting content for their customers is because of this.

What is the process of repairing broken links?

Finding pages on blogs with dead links (links that no longer operate) and suggesting replacing the broken link with a link to related information on your own site is a basic link building approach.

If I connected to a specific web page from my Neil Patel blog and discovered that the links were no longer active, I could easily replace it with another relevant and high-value resource. If you own that high-value page, you’ve got both SEO juice and a lucrative link on your hands.

There are a number of comprehensive instructions available to assist you grasp the notion of broken link creation and how to do it correctly the first time. These resources will be extremely beneficial to you.

How to increase DA with building links to your website?

Growing personal brand:

Growing your brand is one of the most effective link-building tactics. Your brand emerges from your thoughts and then begins to manifest itself in the outside world.

When it comes to effective link building, keep in mind that as your personal brand expands, others will naturally link to you.

What exactly do I mean? Let’s take a breather here.

While there are various definitions in the marketing world, a natural link is one that is a) editorially earned and b) organic in the context in which it occurs.

It is not sponsored or compensated in any form. A natural link frequently offers credit where credit is due, and it’s something that every professional blogger should strive for.

I’ve seen firsthand how strong a natural relationship can be. I normally get fresh links from authoritative blogs within 24 hours of publishing a new blog post.

It all boils down to the quality of your content and your brand to earn that. In some ways, your brand is a representation of yourself. “Your representative while you’re not there,” is how I define a brand.

Spy on competitors’ backlinks:

If your competitors’ search engine rankings are greater than yours, they may be on the correct route. You are welcome to attend as well.

Nothing beats eavesdropping on your competitors to figure out where their links are coming from.

Competitive analysis is the process of spying on your competitors to determine what keywords they’re ranking for, where their greatest links are coming from, and what they’re doing now to assist them succeed.

By using ubersuggest one can easily find the best competitors that help them to drive more traffic.

Finding out the competitor’s best links:

Now that you know where your competitors’ links came from, you need to figure out how to duplicate their performance.

If you notice multiple links from relevant blogs, particularly on the author profile, it’s clear that guest blogging is paying off for them.

Your competitors are most likely obtaining connections through outreach and networking if their links come from corporate sites.

If the links come from high-value sites like Entrepreneur, Forbes, CNN, Huffington Post, and others, you should assume that a columnist or editor is involved, and that this may be a paid placement.

Ubersuggest can assist you in focusing on links that have a high domain and page authority. You want natural links from websites that are already considered thought leaders by Google.

Creating link building roundups:

With his debut roundup piece, a blogger recently received over 20,000 page views in just six days.

If you want the best links, you must first give. Don’t make your posts self-serving by simply connecting to internal pages. Learn how to link to other relevant blog posts.

Link roundups are an effective networking tool and a terrific way to build links. All you have to do is compile a list of other bloggers’ blog postings.

How do you put together a link roundup?

To begin, look for blog entries that are related to your issue. For example, if you wanted to generate a list of 50 blogs about headline writing, you could just go to Google and type in:

intitle: “YOUR KEYWORD” roundup

You should also keep an eye on your present link profile and traffic. It’s possible that more bloggers in your field will link to your articles. Start with the blogs that have provided you traffic while producing your roundup posts.

When writing a roundup piece, don’t only link to your internal pages. Because you didn’t follow the reciprocity principle, site owners may be hesitant to link back to you.

If you link to their posts, they’ll be much more likely to be connected back to your resource page.

Track your backlinks:

Most people invest time and money in acquiring new links, but they don’t keep track of their progress.

How will you know whether to develop additional backlinks or take a break if you don’t track them? You may have over 800 links going to your web pages right now, but some of them may have vanished after 30 to 60 days.


You have no influence over which blogs and authoritative websites link to you. Without telling you, the site owners might easily remove your link from their post or resource page.

This is why it’s crucial to keep track of your backlinks.

Build decent content:

You must write things that make people think if you want them to take your work seriously. Create useful material that genuinely assists them in accomplishing their goals, and the links will follow.

Your web business’s lifeblood is content. You need to give people a cause to promote you, whether you’re selling information products like e-books or software or tangible products like digital cameras and hard copy books.

The difficulty with developing material is that it must be updated on a regular basis.

How often should you update your target audience’s content?

Continuously bombarding people with blog posts may not be useful, since it will likely result in information overload.

The actual challenge is determining when and how often you should update your prospects’ and customers’ content. Some clients don’t mind if you post every day, but others think it’s a lot of work.

As a result, you have two choices:

  • Inquire of your customers
  • once in a while, generate pillar content

If you choose the first choice, you’ll probably get various replies from your email subscribers, blog readers, prospects, and customers. This only adds to the confusion.

The second alternative is far superior. Instead of developing and distributing fresh content on a regular basis, you can save time and effort by creating pillar content on a regular basis.

A pillar article is typically a tutorial-style post that aims to educate your audience. They’re usually around 500 words lengthy and packed with useful insights and guidance. This type of essay appeals to a broad audience, remains current (it isn’t news or time-sensitive), and provides actual value and insight.”

You won’t have to fight to write and publish fresh posts every day of the week once you start developing pillar content, and your traffic will rise as a result.

Get links through social mentions:

According to Semrush, about 2% of external links on the internet are broken.

In the worlds of search engine optimization and social media, link reclamation is a hot topic. Broken 404 links and name drops that don’t lead to your blog can be reclaimed.

Check your Google Analytics for 404 pages that people are linking to, then redirect them to a more active and relevant page while you work on fixing the 404 pages.

You might also simply go ahead and update your broken page to retrieve your links.

You’ve been making a mistake if you’ve been utilising Google Alerts to monitor your brand and social media mentions and not taking advantage of them.

You want people to integrate the attribution code on their blogs and link back to you when you post infographics with an attribution code below the graphic.

How many of these folks use your code or reference the original source?

I create and distribute a lot of useful infographics. Many websites may choose to share my infographics with their readers.

They’re obligated to provide attribution to my blog, but what if they just saved the graphic and used it in their post? How do I retrieve the connection that is rightly mine?

Earning editorial links:

Editorial linkages aren’t created by accident. By offering value, you create them. Since the earliest Google Panda, Penguin, Hummingbird, and Mobile-geddon upgrades, Google has been pursuing this goal.

Because editorial links are voluntarily offered by sites that aren’t expecting anything in return, they’re the most valuable and sought-after links.

The nature of editorial links is that they require engaging material before they will connect to it.

If you personally purchase or build all of your links, you’ll find it difficult to keep them all, and Google may penalize you because you can’t be that careful all of the time. Why not focus on creating outstanding content instead of wasting time and effort?

You can start blogging with a strategy to obtain editorial links. Create material that assists individuals in getting from point A to point B. Make more instructional and pillar content, and make sure all of your content contains reliable facts.


One of the most important criteria in search engine rankings is the link profile of your website. Remember that Google is more concerned with the user experience you provide than with the number of links pointing to your pages.

When it comes to blogging, social media marketing, SEO, and any other marketing strategies you employ to develop links, be smart and strategic.

The true challenge is earning quality, trustworthy, and natural links, not link building. That’s because it’s no longer about the quantity of links; it’s about the quality.

If you stick to these tried-and-true link-building tactics, you’ll be well on your way to creating a successful blog that both users and Google will enjoy.


Is link building a thing of the past?

No. The emphasis has shifted from the quantity of backlinks to the quality of backlinks.

What is the definition of a link-building strategy?

Getting links back to your website in order to boost your authority and search engine rankings. Infographics and guest posting are two common link-building techniques.

Is it necessary for me to obtain authorization to link to another website?

No, authorization is not required to connect to another website.

What is the most prevalent method of link building?

One of the most common link-building tactics is guest blogging. It ultimately comes down to producing high-quality content that others want to link to.

What is the most effective method for determining the authority of a website that provides you with a backlink?

To determine the Domain Authority of websites that provide you with backlinks, use a service like Ubersuggest.