There are so many things to be done with your blog to attract more visitors! Professional marketers would have said that anyone could create a popular blog today as the Internet is full of possibilities that we all may enjoy. These possibilities include educational information that you may study to grow your personal competence in online marketing and use the Internet functional to promote your blog.
The strategies for blog promotion are various and if you start to study all of them, you will spend days or even weeks on discovering which of them are best for you and which of them will be better for your business. For example, Hubspot has a hundred of articles dedicated to how to boost site traffic. But do you really have time to study all of them?
In our guide, we have collected the most effective of the strategies using the experience of famous opinion influencers such as Jeff Bullas and Chris Brogan.
1. Write for people
First and foremost, the content on your blog should be written not for the search engines though this aspect is also important and we will talk about it a little bit later for people. When the visitors find on your website what they’ve been looking for, they will be satisfied with the result and will definitely return to your website. This way, before creating content, you need to determine who is your audience and what your readers want to find on your website. For this, you need to make some investigation, but this is the part of the strategy that you should never avoid.
Do not know how to define your target audience? Forbes gives a perfect outline on how to understand your audience.
2. Write with passion
Your texts should never be written in the artificial language. Write in simple words but do remember that your texts should wake up some emotions. If people read the first paragraph and it is too boring for them, they would hardly continue reading. Moreover, they can make a decision on stop reading just after looking at the headline of your article. Thus, when you write the headlines for your post, you need to be passionate about what you write but also to remember that the title should represent the message that you carry in your article.
3. Write for SEO
We have already mentioned the importance of writing for people, but here we want to highlight the importance of writing for search engines. Your article should correspond to the main requirements of Google so the readers can find it in this search engine. Thus, you need to select proper keywords and introduce them smoothly into the text and also to the title and description of the text and also other meta tags that are responsible for improving ranking position of your website.
4. Write without mistake
If you are not sure that the quality of your writing is high enough, you should consider custom writing service. Here, you will get a piece of writing that will be perfect in all aspects, including the general idea and the grammar. The same services also offer writing term papers for money so the people who are working there know exactly how to stick to the demands of the customer.
However, if you do not want to order such services, you may always try to fix the mistakes by yourself using special applications for editing and proofreading. For example, you may use Grammarly app with free access that fixes the basic mistakes improving text readability and checking for the misprints and mistakes.
5. Write like you are an expert
If you want to boost site traffic to your blog, you need to make your visitors trust you. Thus, you need to demonstrate by all means that the articles that are created on your blog have been written not by the random content contributors but by the experts who have real influence in a certain field.
How to become an expert? This is a rather time-consuming process, but if you want to establish your expertise, we would recommend you to get registered on Quora and regularly write your answers here and on Medium, one of the biggest blogging platforms.
These are the basic strategies that will help you win the hearts of your audience and make your blog one of the most visited platforms and boost site traffic. However, you need to remember that to make your blog one of the best ones, you need to work hard and to pay as many efforts as it will require of becoming a number one source of information. Ready for that? Follow our strategies and you will definitely succeed!
Kevin Nelson started his career as a research analyst and has changed his sphere of activity to writing services and content marketing. Apart from writing, he spends a lot of time reading psychology and management literature searching for the keystones of motivation ideas. Feel free to connect with him on Facebook, Twitter, Linkedin & Google+, breezewriting.com.