5 Ideas for Finding Effective Keywords to Grow Your Business
These days, digital marketers can’t just excel in their profession without knowing about the art of effective keyword research. Yes! It’s really an important part. They definitely need to know how to come up with great keyword list for PPC and SEO. But, as you are reading this article then I am sure enough that you are certainly aware of the fact that how significant keyword research is. Just what you need to learn is how to make the research more effective? Isn’t it?
Well, there is no doubt in the fact that the internet is loaded with quite a few thorough and great keyword research guides. Generally, these guides will give you an overall view of the following steps:
Curate a rundown of starting terms.
Extend your list using various potential tools for keyword research.
Refine your list with a fierce keyword research.
So, why am I adding one more article to the stack? Well, the scenario is not like that! The ideas that I am going to list out are specific enough which will let you come up with some effective keywords while targeting interest and intent of the viewers.
Do you want to know what are those recommendations? Then, just read ahead!
1. Concentrate on good phrases
When it comes to search engine marketing then will there be any larger misnomer and archaic term than the ubiquitous keyword? No! Right? Moreover, according to me, there should be an official migration of the word Keyword to Keyphrase. But, now, I would prefer to use the term which I don’t find accurate enough because this is a well-accepted one.
Well, my frustration with this word is nothing else than the fact that the word Keyword signifies pretty much a word which is not applicable when we do a keyword research for PPC and SEO campaigns. Rather, it is usually a phrase always! So, whenever you do a keyword research then ensure that you are finalizing with some appealing phrases which make some obvious sense.
2. Keep it simple
Assume that you’ve found a perfect keyword, but don’t think that if you overdo the same with some extra complementary words then it will exaggerate your SEO campaign. Rather, the keywords should be always somewhat natural in your content. Also, don’t forget to keep the keywords appealing enough on each and every page of your website because Google is definitely not going to rank your websites overall.
3. Go for location specific keywords
Google has definitely upgraded itself like never before when it comes to prioritizing the keywords. And, one of the most excellent ways through which it has done so is by creating the search results which are absolutely specific to various locations.
So, if you are an owner of any local business then it would be great if you specify your locations through your keywords. You just have to add the name of your state, postcode, city-name etc. in the phrase of your keyword and it’s done!
4. Understand the value of repetition
One of the major concerns that SEO individuals usually face is whether it is good enough or improper to repeat keywords. Well, the simple answer is repetition is okay but you just need to ensure that the meaning of the phrase is varying effectively.
For example, if you consider the two keyword cat food and cat food online then they seem to be somewhat same and one might think that the content associated to both of them would be the same. But, assume, the two other keywords which cat food reviews and cat food comparison then it certainly indicate a different kind of content and they are perfectly fine to be used in tandem as keywords.
5. Know your competitors
Well, if you believe in taking risks in your business then you might be certainly having an objective of optimizing keywords always. But, if you are conservative in doing your business then you might prefer choosing low-competition keywords. Right?
Whatever might be the scenario, you ought to understand the competition level of your keywords keenly. It will give you a crystal-clear idea of how much you need to work on your keywords to get the best results. So, don’t forget to do a thorough research about your competitors before you start your keyword research.
So, it is certainly not required for you to agitated if your business is not able to attain an expected level of buzz for a time being. Right? Instead, you can just ensure that you are optimizing your keywords in the best possible way and curating an incredible SEO strategy which would finally end up giving your business a great online presence.
Neil Helson is the marketing manager at Blurbpoint Media, SEO, and digital marketing company. He is passionate about helping small businesses and startups grow online.