No SEO professional can ignore link building. And for building links, it is essential to reach out and connect with influencers, within your niche.
Nevertheless, every blogger outreach campaign involves three important steps:
- Creating a pitch that catches the eye
- Sorting the best prospects
- Reaching out to the prospects
It is noteworthy that these steps are general to all campaigns. For the best outcomes from your campaign, you need to consider a few other tips and tricks as well.
Without further ado, let’s jump right to the important points that you should be following for successful blogger outreach:
1. Stay Intact With The Purpose Of Outreach
You know the best about what your website delivers to your audience. And you know how you wish to reach more and more users, that align with your target audience. Keeping the motif behind your outreach campaign can ensure that you receive the desired results out of your efforts. For example, if you are seeking guest blogging opportunities, you can stay focused on blogs that offer guest posting.
2. Compile A List Of Potential Partners
Once you figure out why do you need to outreach bloggers, you need to find the bloggers you can potentially partner up with. Simply, listing down won’t help. You may need to study closely what your potential blogs offer and how do they do it. It is best that your practices and blog lies in sync with that of your potential blogger.
3. Curate Seller Content For Guest Posting
For your guest posting collaboration, you’d need content. But just another piece of content won’t work this time. You need something more than ordinary. When you are reaching out to the potential bloggers, make sure you study their niche and their audience impressions carefully. This would allow you to understand what their audience likes to read. Once you are done with these preliminary steps, you need to create a stellar piece of content, which can compel the reader to take action on your content.
4. Keep Following Up With The Influencers
Bloggers who hold authority and influence a sizeable audience are very likely to receive hundreds of emails every day. And responding back to each and everyone is quite impossible. So what you need to do is keep following up on these bloggers. Even the best blogger outreach service providers explain that the essence is to make them believe that you are genuinely interested in making friends with them and need their help.
5. You Need To Focus On Building And Nurturing Your Relation With The Blogger
An important key factor which can affect your partnership efforts is the way you present yourself before the bloggers. You need their help in order to receive a backlink from their blog. And in order to do so, try not to sound too professional. Rather, it is best if you try to make friends with them and nurture a healthy relationship. A secret to nurture healthy relations with bloggers is to reciprocate good gestures.
Following these pro tips, you can surely fetch the best results out of your blogger outreach efforts.