Businesses in today’s society are in markets that are both volatile and flexible – as such, it’s critical that companies and brands stay up to date with current trends and be able to come up with ideas that can innovate their industries so they stay at the top of their game. If you’re in such a position, you’re likely going to constantly look for newer and better ways to reach your clients and customers. Marketing usually does this job for you, but did you know there are a ton of marketing tools available that can help optimize your processes? Call tracking can be such a beneficial addition to your business, and it has a couple of advantages that can help you boost your operations.
In fact, a lot of businesses appear to rely on call tracking more often because of the impact calls still have in the sales process. For instance, 75-percent of customers think calling is still the best way to get a quick response, and 86-percent of customers appear to be willing to pay up to as much as 25-percent more for a service if they get the “right” customer experience. If you want to use call tracking to leverage on this experience, here are some of the other advantages of call tracking you might be interested in:
- Optimize your campaigns with increased accuracy: Marketers who don’t include calls in their campaigns might be missing half their conversions whenever they try to make measurements of their overall performance. This means it’s likely that you might have a challenging task deciding whether a particular marketing campaign is worth investing to or not if you don’t have your statistics properly arranged for you. Luckily, call tracking services such as Fone Dynamics can give you such a benefit by giving you many ways of obtaining relevant numbers for your measurements.
- Assess your data in real time: Save time from waiting for your team to produce reports as call tracking can get you various kinds of data in real time. This allows you to save a lot of time and money in terms of tweaking and assessing your performance as a brand thanks to this feature. Now you can get a bird’s eye view of your team’s performance with just a click of a button.
- Get specific with your digits: Aside from measuring various aspects of your campaign, you can take call tracking one step further and actually measure specific aspects of your marketing with a few creative tweaks. Session-level call tracking and website activity tracking, for instance, allows you to track activities of your trackers down on extremely specific levels related to your campaign, allowing you to get extremely accurate assessments of their behavior that you can use to your advantage.
- Measure any aspect of the consumer lifecycle: Given that today’s businesses are focused a lot on engagements and interactions, it’s important you get to assess if your brand is engaging your consumers regardless of the platform – be it in person, on the phone, over the desktop, or mobile devices. Call tracking can vastly help in terms of measuring aspects of your calls, as this tends to be the penultimate part or even the last part of any sales process.
- Get your returns accurately measured: With call tracking, you can finally get a means to accurately measure various aspects of your returns. For instance, marketers can prove the true returns of investment of their initiatives to higher-ups thanks to proper crediting of conversions. You can accurately trace calls back to specific keyword searches, which can then allow you to provide your boss data as to precisely how calls were made, who called them, and for what keyword is being used.
- Optimize your business operations: Perhaps another extremely important contribution of call tracking to businesses is how it can help you fully optimize your operations by tapping into your staffers’ strengths based on the data it provides. You can assess calls and determine weaknesses in terms of your approach or your brand’s approach to consumers, and tweak them in such a way that you can enhance your customers’ experiences with you.
- Powerful integration options: Call tracking in itself isn’t a one-stop success shop for businesses. It’s a tool that is used for tracking various aspects of calls, and as such can actually be integrated with various existing tools with ease. This allows you to seamlessly track more aspects of your workplace without having to compromise delaying your work because of having to reacquaint yourself with a new tool.
- Improve your team’s performance: Call tracking allows you to determine which calls were successful and failed in terms of getting conversions, and this option allows you to help develop your team and your brand in specific aspects of the sales process. Instead of haphazardly setting them up for training, you can actually find better ways of training them based on actual and accurate data.
- Get specific with the calling experience: Call tracking allows you to get in-depth with the kind of calls you get. For instance, you can determine not just the caller name and number, but also determine which campaigns they got the call from, how long the call lasted, the keywords they used, and even down to their location. This can help you optimize your staff’s working protocol depending on what you think callers need to be based on these numbers.
The Takeaway: Is Call Tracking For Your Business
Call tracking can become quite the exciting venture especially if you’ve learned of its many advantages, many of which you may have read above. At first glance, these advantages might seem a bit mediocre – or at least, “advantages” you may think you don’t need immediately. However, it’s important to remember that the measure of success of a business tool isn’t always about its capacity to bring in profit for you, but sometimes the best business tools are the ones that can help make aspects of your work easier precisely for you to be able to think of ways to acquire more profit in the long run.
John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.