Posts on product reviews are one of the most popular types of affiliate blogs. When written correctly, they can easily attract targeted traffic leading to increased conversions. Interestingly, a good number of the popular bloggers are earning a lot of money from these affiliate product review posts.
Currently, there are a lot of affiliate products which you could write about and earn money. Some of these include Amazon products, books, and even supplements. So, regardless of your niche; you can still promote your affiliate products using a simple but detailed product review. Here, we are going to go through some of the best tips to help you write expert reviews that generate high conversion rates.
Learn About Your Readers
Before you start writing, you need first to know the nature and personality of your audience. You’ll need to know the products that they are interested in buying, what they love most about them and their specific problems. Luckily, digging up information about your readers is quite easy. Nowadays, you can use Google Analytics reports, and follow any survey or feedback mechanisms on your website.
If you want to know some of the burning issues in your niche area, you can start by browsing through the various niche forums. Another technique that you could use is to ask your audience about the challenges that they usually face directly.
Use The Item On Hand
If you want to deliver honest product reviews, it’s wise first to use the product. Most bloggers make a mistake of reviewing products before they even get to use them. So, here are some of the things you should do to get a hold of the product:
- Look for the demo version of the item
- Request for a free trial
- You could even request the product creator to give you the piece in exchange for a well-written review.
“It’s well known that if you add a smiling photo on your website, you increase your rate of conversion,” this is according to Akshay Hallur, a leading blogger. Here, your readers will trust you because they can see your face. You could even include some humanistic tone in your post. This means that as you write; try to refer to yourself and also to your audience.
Show The Disadvantages Of The Product
People will decide to read your product reviews for a specific reason. Shockingly, research shows that 97% of potential buyers love reading online reviews before making a purchase. So, if you’ve used the item, you should include some of its drawbacks. In doing so, you’ll gain the trust and loyalty of these online readers.
Keep in mind that you shouldn’t be too optimistic as you write your product review. It’s important to note that while you highlight its cons, you showcase your authority and honesty. A majority of new bloggers only praise the product without even using it. Today, you’ll find a good number of product reviews online where the writer just lavished praise on the product.
You need to also answer some of the common questions that your readers may have before buying any product. So, sit back, gently close your eyes and try to think about the different issues that your readers may have. However, before you do this, you’ll first need to know the personality and nature of your audience.
Here are some of the most common questions you’ll find:
- How can we use this product?
- Compared to other similar items, how does this product perform?
- Which are some of the unique features of this product?
Remember to answer all the queries posed to you by your readers. It’s recommended that you do this in your review posts as it plays a considerable role when in increasing your conversion rates.
Offer Practical Examples
If the item is perfect for your potential buyers, then you need to convince them to purchase it. To do so, you’ll need to create a list of all the standard issues which the product can solve. Use your best language to explain to them how the item addresses their challenges. Eventually, they’ll feel compelled to buy it!
It’s also advisable that you give them practical examples of how the item can easily solve what they are going through. If you have a personal story or case study regarding the product, make sure that you link your review to it.
What Are Others Saying?
Visit the product page and learn what other buyers feel about the product. You could even include some screenshots of these comments in your review post. You could also go through similar product reviews from leading international bloggers.
Once you’ve analyzed what they think about the item, remember to mention them in your article. Such immediately affects the mindset of your readers. The main reason behind this is because the mindset of a potential buyer is easily altered once you highlight the different opinions of people.
Maintaining a Flow
An example of a suitable phrase to use here is: “Hey, this product is amazing, it would be perfect for you!” Include such a captivating phrase at the beginning of your review article. You should make your readers read the entire review and slowly try to change their mindset through relevant information.
Have you heard of the Pareto Principle? Here, 80% of your product review is meant for educating your readers while the 20% of your content should be a call to action that tries to convince your audience.
Of course, you’ll need to mention the price of the item in your review. As a product user, you’ll need to show your audience that the piece you’re talking about fits its price tag. It’s also wise to compare the product with other similar ones. This shows potential buyers how the product stands out from the rest regarding functionality and pricing.
If the product is more expensive than its competitors, show your readers why they should pay the extra to get the item. And if it’s worth the price, show proof of what it does that the others can’t!
We hope that you’ve found this post helpful in guiding you through creating comprehensive affiliate product reviews. Remember that to write the best book report or Amazon review; you’ll need to be honest. Besides, always try to focus on educating your buyers instead of just pushing them towards buying the item.
If you’ve loved this post, share it with friends and family and let’s keep the discussion going. Which challenges have you come across when writing product reviews?