Wondering whether Google Analytics complies with the California Consumer Privacy Act (CCPA)or not?
No worries, all your doubts will be erased simply, by going through the content below.
Google Analytics is the most popular analytics tool which millions of websites use today. It lets you monitor the success of your website performance, and understand the actions of your customer.
Generally, google analytics shows your customer data and turns you into a problem if your website analytics does not comply with CCPA compliance.
In my article, I am going to discuss how to make your google analytics comply with CCPA standards.
Now let’s go in-depth about the terms and conditions to meet in order to make your Google analytics comply with CCPA.
Introduction to CCPA
The California Consumer Privacy Act (CCPA) is a robust US legislation on data protection. The legislation came into effect on January 1, 2020, and it is enforceable from July 1, 2020, onwards. CCPA’s mission is to enhance privacy rights and consumer safety for California residents. This calls on organisations to have more clarity about what personal information they receive, how they use it.
Here are the rights that California citizens should possess:
- Consumers should be aware of how a website gathers, sells, discloses and shares their personal data.
- Users have the right to have their website deleted.
- This includes the data collected over the past 12 months about a person.
- Websites should not discriminate against customers who exercise this right and should be provided with the same price and service as other customers.
- People may opt-out of websites which sell, rent or disclose their personal information to third parties.
CCPA compliance is acceptable to specific categories of business, moreover, it doesn’t appeal to everyone, there are some conditions for your business. They are:
- One needs the CCPA compliance if their annual gross revenue exceeds 25$ million or even higher.
- If your annual revenue is up to 50% of the selling consumer personal data.
- It is applicable for the one who buys, sells, information of more than 50000 consumers, devices etc.
Probably if your business does not comply with the CCPA conditions, then definitely one needs to pay a penalty fee of $7,500 per individual violation. However, if a victim files a complaint, the penalties will range from $100 to $750 per accident customer or the actual damage.
Now it’s the time to check whether google analytics is CCPA compliant or not.
IS Google Analytics CCPA Compliant
In my previous discussion, you might have got ideas on what is CCPA compliance, and for who it applies and conditions etc.
Now we need to check how google analytics relates to CCPA compliance.
Google Analytics is a useful platform that lets you understand how people communicate with your web. But it works by assigning a UserID to your users and records personal information such as IP addresses, gender, age, telephone, and other publicly identifiable information.
By the above line, one can easily say that Google analytics falls under the CCPA compliance.
Now a question arises in every mind, whether to disable Google analytics for CCPA.
Really, it’s a very tough time, because without it we cannot take or move forward in taking any business decisions. Because in any organization data is the primary base to make sound decisions.
Here is how to make Google analytics complies with CCPA.
Below I am going to discuss with you on how to make Google analytics complies with CCPA requirements.
Just three steps to make your Google analytics meets CCPA requirements.
Step1: Just install Monsterinsights and EU compliance Addon
As we well know that Monsterinsights is the best WordPress plugin for Google analytics. One can easily meet the CCPA requirements, by installing the plugin and its EU compliance addon.
The most attractive feature of the EC compliance addon is that one can easily automate the processes in order to meet CCPA compliance. It helps in easy disabling of personal data tracking in Google Analytics with a single click itself.
EU Compliance Addon Features
- Web Analytics hits anonymize the user’s an IP address
- Disable monitoring of UserID in Google Analytics
- Disable demographics and advertising value reports (Google Ads) and monitoring remarketing in Google Analytics
- Automatically disable author monitoring and custom dimensioning of Google Analytics plugin
- Activate compatibility mode with ga().
- Enable AMP addon users to agree to the consent box in Google AMP before monitoring their data
- Fast integration with WordPress plugins CookieBot and Cookie Note
In order to access the addon, just go to insights>>Addons>>EU compliance. Then click install and activate button as shown in the image below
Once it is activated, go to insights>>settings>>engagement and just scroll down to EU compliance. Here you need to make some changes and disable some tracking features in Google analytics to comply with CCPA.
Step2: Create an Opt-out Consent box
Immediately after installing and activating the addon, you need to create an opt-out consent box, it is one of the regulations in CCPA so that users can easily opt-out from the websites sharing their data with the third parties.
By using the WordPress plugin, cookie bot, you can create the opt-out consent box. This cookie bot scans the entire website and places a link on your website in compliance with CCPA requirements.
One can start by notifying the visitors that Google Analytics is used on the website. Describe how Google Analytics gathers personal information about guests. Need to clarify the purpose of the data you are gathering, how you are using it and whether it is shared with any third parties.
So Google Analytics should comply with CCPA requirements for safeguarding the customer’s data.