10 Facebook Advertising Hacks (2018 Updated)

1. Select the perfect audience for every ad

The most important thing you can do when creating an ad is choose the right audience. For example, if you want to target customers who are interested in anti-aging cremes, you might not want teenage Facebook users as part of your audience.
Facebook allows you to create custom audiences based on your website visitors, list of customers, engagements with your ads and more. You would then be able to utilize their targeting functionality to show ads to these very specific & relevant groups of people. Using tools like Facebook Pixels, you can now even target visitors to someone else’s website. For example, in the case of anti-aging creams, you could re-target a review website that lists out the best anti-aging creams on the market, or visitors to a retirement home community’s website, or even a blog that writes about healthy skin.
Make sure to create a large audience when making these ads. If your audience is too small, you are likely to either see an increase in CPM (cost per thousand impressions), or a rise in frequency (each person seeing your ad too many times), which can make you come across as spammy.

2. Choose impactful media for your ad

Make sure that your Facebook Ad is appealing to the eye. People are extremely visual. The brain is wired to respond to images faster than to text. Shockingly enough, visuals are processed 60,000 times faster in the brain than text is.

How do you make an impactful visual in advertising? Here are a few tips:

  • Make a custom video tailored to your products or services.
  • Design a visual that makes your audience look twice
  • See justice and Create awareness about a current issue.
  • Use your brand name as an adjective.
  • Tell a story through an image or video.
  • Work the feelings button by creating a relatable image.

Read the Full Guide on How to Find A Cell Phone Number on Facebook

3.Create an undeniable offer

People love deals. If you can hook people in with a great offer chance are that if they click on your ad, they will be back for more.

For example, subscription websites such as National Cellular Directory offer trial prices for new customers to try their service and see if they like it. Trial prices are usually at a highly discounted rate.

4. Tell a story

Connecting a powerful image, video or other forms of media with an incredible short story can help draw people in. The straightforward truth is that each human choice is affected by feeling.

Stories convey messages in exceedingly particular and candidly impactful ways. An impactful story give’s its readers something to relate and hold on to. Storytelling is a fundamental piece of any marketing plan and it’s something that any business needs to take into consideration.

5. Using Emojis

Emoticons are another approach to influence your Facebook advertisements and make them really stick out.
Yes, you can utilize emoticons in your Facebook promotions. A lot of companies don’t realize that you can use emojis in Facebook Ads, and that’s why they still stand out in Ads. Sprinkling a couple of emoticons through your advertisement makes your promotion look less like an advertisement and more like a post from a friend.

6. Make sure to do separate Facebook and Instagram Campaign

You can actually create Instagram ads from your Facebook account and run the same ad on Facebook and Instagram. However, it is more beneficial to create separate ads for each social media account.

Each of your social media accounts need to be unique and catered to the type of people that visit your profile. That being said, it wouldn’t be the best idea to post the same ad across your social media channels.

7. A/B Testing

What is A/B Testing?

A/B testing (in advertising) involves sending 50% of viewers one ad and 50% of viewers another ad.

The advertisement that is more successful wins. For instance, suppose advertisement “B” yielded the highest conversion rate. That advertisement would be pushed to 100% of guests to the variation.

8. Optimize for mobile usage

According to a recent study, 90% of Facebook’s active users access Facebook via a mobile device. It’s safe to say (and the statistics agree) that ensuring your ads are mobile friendly is part of your marketing plan.

9. Try Carousel and Slideshow Ads

Carousel Ads

Carousel Ads allows you to upload up to 10 pictures or videos that are arranged in a carousel pattern. When doing a promotion, carousel advertisements enable businesses and organizations to feature details of a particular item, an accumulation of free products, or for other reasons Carousel promotions can be exceptionally helpful as an approach to tempt clients to visit a business’ website.

Slideshow Ads

Slideshow ads merge different pictures or videos, text and sound to create an advertisement that tells a story. You can utilize 3 to 10 pictures or one video in a slideshow promotion.

10. To Sum It All Up

Use these ten tips when creating a Facebook ad and you will be on your way to social media marketing success! Remember to make your ads.

    • Unique
    • Relatable
    • Accessible
    • Easy to understand
    • Hard to forget.

Author Bio: Holly Marsh is Digital Marketing Executive at National Cellular Directory. Holly loves everything about marketing, but her favorite part about her job is writing content that is useful for its readers.