Well, today having a YouTube channel is very easy. Out of your passion or interest you can create an YouTube channel. Running the YouTube channel is not yet all costly. So everyone try to run this channel for their business promotion.
Creating the stunning videos doesn’t matter if you wont get proper organic search traffic.
In order to passive income from your YouTube channel the videos should rank higher among the search consoles. Moreover if you are getting least traffic all your work goes waste.
So here I am going to share with you few YouTube SEO tips for ranking your videos higher on the YouTube search. If you want to get good results from your channel then you need to do proper YouTube seo.
Right now you are at the step to increase video exposure of your channel.
It is well known that YouTube serves as the second largest search engine after Google. Also it generates bilions of page views every month with decent traffic to millions of websites and blogs.
YouTube is considered to be the best platform for uploading the videos. Nearly 400 hours of videos are uploaded each and every minute. It also shows you various opportunities to monetize the content of your videos. If your content is getting enough number views then you can make good money from the YouTube videos.
Just uploading the videos is not enough to get views unless you are the branded company.There are some techniques and tips to be followed to rank your videos higher on the YouTube search
Through my discussion I am going to share with guys on how to rank your YouTube videos best.
Once you had uploaded any video, all the videos may not get same views.IF this happens, then you need to do YouTube SEO for your videos similar to that of content seo. You need to work better for the organic YouTube search results.
YouTube SEO Techniques: How to increase YouTube search ranking
First thing you need to know is that YouTube has its own algorithm to rank any video uploaded. Suppose you buy the traffic but it might not ensure that you will rank higher. The higher ranking of the YouTube video depends on the view time of the video. IF any user starts watching your video and quits after few seconds than your rank might go down. For better ranking the videos should be watched completely by the users once opened.
Everyone can create compelling YouTube videos with a catchy thumbnail to get more CTR.
Now I am going to share with you the things to be considered while YouTube SEO to get more organic visits to your videos.
YouTube SEO tips for YouTube videos:
- 1.Title of the video with proper keywords.
- 2. Description of the videos
- 3. Naming your video file
- 4. Optimize the existing videos using search data.
- 5. Closed Caption feature on the YouTube videos
- 6. You need to tag and do keyword research for YouTube videos
1. Mention the title of the video using Keywords
The video title will show that your video is all about. A title with perfect matching video content will be user friendly for the viewer and the YouTube SEO algorithm.
With the help of YouTube auto complete feature you can get an overview of what people are searching on YouTube. It will help you to optimize your video content accordingly. Once you type any keyword in the search bar you will be shown with list of keyword suggestions and the most searched queries. The Google and YouTube auto complete feature helps you to populate with more keyword ideas and suggestions.
By using those keyword ideas you can able to create a meaningful title for your video.
2. Description of the videos:
You need to write the description for your video. The first couple of line sin the description part plays a major role in your videos ranking higher in the search engine. If the search keywords or phrases matches the first two lines of description then your videos will be ranking higher on the YouTube Google search.
3. Naming your video file:
Once you had created your YouTube video and is ready to uploaded on the YouTube channel, but the file name appears as irrelevant so you need to rename your video file using your keyword.mp4.
Why one one need to rename the file name as focused keyword?
Because search engines cannot look at the inside video content. The file name tells the search algorithm of what all about your video. So naming your video file with the focused keywords should be must and should.
By having the video title as the video file name helps your videos in search engines to index easily thereby achieving higher ranking.
4. You need to optimize the existing videos using search data:
Even if you are getting enough views and don’t know for which keywords the users are looking for most. Here is the simple way to find out the users search keywords, tags for your videos. After looking at them you can optimize your videos accordingly.
In order to optimize the existing YouTube videos simply do the following things.
- Open Studio.youTube.com
- Click on the analytics on the left side of the screen. Then go for the top videos list.
- You will be taken to page with list of top videos.
- Select the video you want to optimize for.
- Then you will be taken to the analytics page of that video.
- You will be shown with the queries where all the users are searching for your video.
- Optimize your video title, keywords,filename with the search queries.
5. Use Closed Caption(CC)feature in YouTube videos:
The closed caption feature is nothing but the text over the video which helps the users to narrate about your video better. You can translate this feature in different languages also. It also contains the transcripts of text i.e what was said in the video. By using the CC makes or gives your videos a new look to index well in the search engine as your keyword is written.
6. Tagging and keyword research for YouTube videos:
Well, tags play a major role in the YouTube search to rank your videos better. You need to put tags in your videos. First place the keyword as your first tag followed by general tags related to the content.
If you are unaware of finding the right tags for your video just use the Tubebuddy tool to get proper established tags. This tool shows the ranking for particular keywords and used by many Youtubers. It is highly recommended for the YouTube channel.
How to do keyword research for YouTube videos?
Getting the keyword ideas is an important part of SEO. However you might not include all possible keywords in your video. I am using the Google Keyword planner to get the relevant keyword ideas. You can download those keywords in the excel format and use them in your title, tags, filename etc.
By placing the same targeted keyword in the video title, description and tags will index and rank your videos higher in search engines.
In order to find out the keyword ideas for the YouTube SEO videos I strongly recommend the following tools.
- 1. Tubebuddy tool: Popular youTube keyword research tool and also available as chrome extension and works on mobiles also.
- 2. YouTube Studio: Helps to find the keyword which are driving the traffic to your existing videos and helps to optimize your videos accordingly.
- 3. VidIQ: It is one of the keyword suggestion tool for YouTube. It includes many features and improves over all ranking of your uploaded videos.
One of the good YouTube SEO tip is that embed your YouTube videos in the blog post. All the above mentioned SEO tips for YouTube videos should be followed to attain high rank for your videos. Also please try to share if you had any other YouTube SEO tips for our readers.