Writing high quality and unique content and making it live is not enough. You also need to promote your blog post. Otherwise, it is just a waste of your time and hard work which you have utilized to write great content.

Here, we are going to cover the different ways through which you can promote your blog posts in the right manner. Thus, it will be able to reach the target audience and assist them by providing the exact information they want.

So, let’s move further and identify various ways that you can use to promote your blogs:

Email Outreach

Email might be a crowded channel, but it can be one of the best ways to find someone who is interested to share your content on social media sites. One of the best ways to identify the right individuals is by using the tool known as Buzzsumo.

Buzzsumo allows the user to find out the trending content over popular websites. All in all, it is great for content seekers. Basically, the tool helps to identify the popular content on the basis of the number of times it has been shared and it holds Twitter, Facebook, Pinterest, and Facebook as their main sharing sources. 

Moreover, you should consider trying this tool because it not only tells the trending content but also allow the user to identify “who is sharing the content over social media.

Paid Promotion

Another option which you can opt for promoting your blog post is by doing paid promotion. The method can be a little expensive if you do not have a clear idea of what you are exactly doing.

Let’s have a look at how you can do this in a proper manner.

Always remember, the cheapest form of paid traffic is the easiest to convert. Lets, consider Facebook at the moment. It is because Facebook supports some incredible targeting features that can help you to make sure that your blog posts are being shown to the users who are interested to get engaged.

When you promote your blog posts by following this way, you will be able to retain the maximum number of visitors to your blog.

Use Social Media And Google Alerts

It is one of the most advanced tactics that you can use to promote your blog posts, but only if you do it in a proper manner. This tactic can provide you with some great outcomes.

The main idea behind this is:

You are going to identify the people who are talking about the content which is related to your post. After that, you are going to let those people know that you have got something similar to what they want.

Google Alerts For Promoting Your Content

You can start with setting up the Google Alerts, it will send you an update regarding the content which is related to what you are exactly looking for the promotion. For example, you have a Blog Post covering the topic of email marketing.

Visit, www.google.com/alerts

In the dialogue box, enter email marketing. After that, when you scroll down you will able to see the content related to your topic. Here, you will notice that content is sorted in terms of “Web” and “News”. You can use both sections.

Post To Social Media Platforms

Another way you can use for promoting your blog post on social media sites. In the present date, most of the bloggers use social media sites for driving traffic to their blog.

You may think that you require a large following on social media sites to work this out for you but this is not necessary. Even with the small following and less sharing, you can generate positive results.

Less sharing probably do not have a plan or strategies, when it’s about promoting the content. And, if they have, then they might be using the strategies that are not effective enough. So let’s take a look at how you can save yourself from becoming the part of this state.


Start communicating in the popular Facebook group that comes under your niche. For example – you are in the ‘Gym’ niche. To find out the gym-related groups, you need to search ‘Gym’ in the Facebook search box.

After that, click on the group tab and you will able to see the list of groups which are dedicated to the Gym related knowledge. After finding the groups, you need to join them. Always remember, however, you do not need to join all the groups.

The reason is, some of these groups are designed just to help some smaller niches which come under the larger niche.


You can promote your content on your own social media profiles. When it is about posting the content on your own profile or fan page, sometimes you may get a bit worried as you may not have a big fan following. Though, this problem can be easily fixed. 

Initially, you can run some ads to your fan page and once you run the ads successfully. You will be able to build a good audience in a short interval of time.

Next step can take you for the content promotion “Shout out for a Shout out.”

The idea is- you can post an update to your fan page and other fan pages that lies within your space. You can contact the other fan page and let them know that you follow them and promote their content on the social site.

At the same time, you can also ask them if they are interested to post a link to your fan page on their fan page. This will allow you to increase the fan following, also let other people belong to the same niche to do the same.

Tip: When it’s about social media promotion, then you can go for Pinterest. In case, you never heard about it then let me tell you, it’s a social networking site which is designed with a different approach.

Pinterest is based on Images and it is not wrong to say that it is an Image-based social networking site. You can also use Pinterest to promote your guest blogs.

Email Marketing

Email marketing can be one of the most effective ways of promoting content. Content promotion through email marketing can lead you to increase traffic on your blog post. If your content is engaging and compelling, the targeted audience won’t mind getting notified about the new content through an email.

Keep your email updates a pretty simple, provide an introduction in the first paragraph of the post and after that ask the people to click if they want to continue with the reading. It is very important to make sure that small changes to the subject line description copy can be really helpful in improving the email open rates.

You can use the different text for every link, even if they are going on the same page. The strategy will give you expected outcomes if you can write equality subject lines in the first place.

It takes great practice to write a great subject line, but it is very important to pay attention to this because most of the email recipients open the emails based on the subject line. When it is about content promotion, trust can be a great force multiplier. So, do whatever you can do for building connections ahead of time.

Understand this,

There is a part in guest post promotion which helps your guest post rank higher and that is the traffic on the websites where it get posted. So, while searching for the website of your niche make sure that website you are choosing must have traffic and social media presence.

Now, “you will say it is hard to find the websites which have both traffic and social media presence!!” but it is not that hard. Still if you find it difficult you can use guestpostengine. 

With guestpostengine you’ll be able to find the handpicked guest blogging sites with in a second. The engine is one of its kind, and its database holds quality websites. Also, guestpostengine provide you with verified websites that will help you to save your efforts.