The smart way to implement email marketing for your business is through the incorporation of content into your Instagram page and next into your emails. Email marketing has always been about walls of text to promote products or services. Writing numerous, long text-based emails to educate your prospects about your product or service offerings was the usual practice. Now, that is time-consuming because you would need to write long marketing content. 

Today, there is no time for entrepreneurs in this fast-paced world of business. Integrating Instagram with emails is how you can take your marketing campaign to the next level. According to an article published on huffpost website, there are numerous tools and methods to do the needful. Therefore, read on to learn how to incorporate Instagram with your email campaigns. 

Use photos of your products 

Post high-definition images of your merchandise on sale. Use different kinds of various pictures and specific products you want to sell to your prospects via email marketing. For instance, you can upload visuals of a customer using your merchandise. There must be some background when you post product photos.

Another way is sending the screenshots of the Instagram visuals as well as the post URLs directly to your customers. Use Instagram and email marketing strategy to work for your business. Then, avoid sending visuals in the form of email attachments. Most buyers will not bother to download them to view them later. It implies missed sales and revenue possibilities. You can learn more about Instagram and email marketing on platforms such as or similar ones. 

Use visuals that match your brand’s look 

There are two things to factor in when selecting photos. The image should match the look and feel of your brand and your Instagram page must match your brand. Keep track of the engagement level of the photos used. The look of your brand means the colors and the complete visual narrative of your business. Even if you hire a professional photographer with tons of likes but your Instagram photos does not relate to your brand, it will not work to your benefit. Therefore, use visuals that gel with your brand. 

Use photos of your contest winners on instagram

Use photos of your contest winner to make the contestants feel special. These contests would be like some inspiration for the followers of your brand. The contestants will feel happy with their newfound fame. It will create buyer interest in your brand and products in no time. Link the URLs of the photos of the winners into your email marketing campaign. Send the emails to your subscribers and potential customers. 

The mail recipients will realize that the contestants are genuine people, have used your products, and liked them. This way, an email subscriber will show interest in your products and may opt for them. 

While including the photos of the winners, highlight the perquisites and rewards they received, in the bulleted form in the mail copy. When your subscribers will see the happy expression of the contestants, their reactions, they will feel motivated to try your products.


The possibilities of using Instagram into your email marketing are manifold. Make the most of it to generate leads and boost sales. 

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.