We have outlined the dental marketing tips that the professionals try to keep a secret! These tips will make your office a success in no time. Learn how today!
Are you trying to attract more patients to your dental practice but don’t know where to start? Marketing dentists can be tricky, but with the right tools and tactics, you can build a solid customer base.
For dental marketing to work, it’s important to connect with your audience and see what their needs are. This can include going to community events, writing helpful blog posts, or making videos that answer their questions.
Keep reading to discover 7 dental marketing tips to attract new customers and grow your dental practice in 2019.
1. Know Your Target Audience
Your target customer can be anyone who needs dental services but you should try to narrow down the focus. Who makes dental appointments and decisions in a family? Are you going local or plan to expand beyond your neighborhood? What’s the average income of your ideal client?
Once you have an in-depth profile of your target customer, you can tailor your marketing efforts to reach this audience.
2. Offer Excellent Services
Word of mouth marketing is one of the most effective dental office marketing ideas, and when done right, it doesn’t cost anything.
Offer 5-star dental and customer service and put your patients first. Happy customers will recommend your dental practice to their closest circle of family and friends.
3. Create a Loyalty Program
If you already have a loyal customer base, create a loyalty or referral program for them. For each new patient they bring, reward them with a discount, a free service, or gift cards. You can also give loyal customers a free dental treatment on their birthday, or offer a free treatment after ten appointments.
4. Use Facebook Ads
Facebook advertising is an easy and affordable way to attract new customers, re-target existing ones, and build an online presence. When done right, Facebook ads can boost sales, help people learn about your work, and help you learn about your target customer.
If you don’t have the time or expertise to do Facebook ads, hire a specialized agency like Gargle Dental Marketing.
5. Connect with the Community
The closer you are to your target audience, the more new customers you’ll attract. Organize or participate in community events, donate to a cause or volunteer.
You’ll get to know your patients and connect with them on a more personal level. People want a dentist they can trust, and being a part of the community is a surefire way to gain that trust.
6. Have a Great Website
In 2019, having a website is a must if you want to position your practice as a serious business. When people want to learn about you, they’ll look you up online before scheduling an appointment.
Having a website will help you build trust and authority, along with a steady online presence through SEO.
7. Use Video Marketing
Videos should be an essential part of your marketing strategy in 2019. You can film your practice, your team, and the dental procedures you perform. Videos of patient testimonials, dental tips, and answering common questions are great for building authority, SEO, exposure, and social proof.
8. Get More Customers with These Dental Marketing Tips!
Dental marketing is simple once you have a solid strategy and a clearly defined target customer.
Whether you’re a new business or have been around for a while, these marketing tactics will help you attract new patients.
Want more dental marketing tips? Head over on our blog to discover the latest trends in the marketing industry and take your practice to the next level.