To be successful at marketing means using social media marketing tactics that all the profitable companies are using. There’s no need to reinvent the wheel.
Social media marketing is not something any business can ignore in 2019.
68 percent of American adults use Facebook. Around 75 percent of those log in every day.
But tactics that worked on social media in 2010, or 2016, won’t work now. Both the platforms and how people use them have changed.
What social media marketing tactics work in 2019? Read on to find out.
- Don’t Try to Be Everywhere at Once
Reddit. Snapchat. Instagram. Facebook. Twitter. LinkedIn. Pinterest. YouTube.
How on earth can you manage a digital presence across all these platforms?
You can’t. And you shouldn’t try to.
A social media marketing agency should pick their platforms based on the target audience.
This frees you up to focus your time and energy on building a presence where it counts.
- Get Laser Focused in Your Targeting
Speaking of the target audience, how much do you target your videos?
It’s easy to forget about targeting. Half a billion people watch the video every day on Facebook. They’re going to watch yours, right?
But by using laser-focused targeting, you put your videos in front of the right people.
That means more views, more engagement, and more actions taken.
Stop focusing on audience size and build an audience of viewers who fit your target customer. It might be smaller, yes.
But having 2000 viewers from your target audience is more powerful than 200,000 of the wrong people. Especially when you’re paying for clicks.
Get started by importing your mailing list into Facebook’s Custom Audience manager.
- Save Time by Automating Tasks
This doesn’t just apply to digital advertising. It’s good business sense.
But one of the best social media marketing tactics is using automation. Set aside a block of time to schedule content in advance.
You can work on other tasks without wondering what to share on social media every day.
Look into what other software might save your business time. Email marketing. A Pay Stub Creator. Accounting software.
Delegate anything you can to automation. You can spend that time saved helping your customers.
- Start Using Chatbots
No marketer can be everywhere all the time. Customers might ask you questions on social media that you miss.
That leads to frustration and disappointment for the customer. Which impacts their perception of your brand.
Installing chatbots can help ease this problem.
Using artificial intelligence, they respond to questions in real time. They can often help solve basic or simple problems.
This means your customer service staff can focus on the ‘big’ problems instead. And if a chatbot can’t solve an issue? It directs the customer to a real-life person.
- Use Remarketing
Customers aren’t always ready to buy the first time they see your offer. It may take two or three more encounters.
Remarketing is the best way to make sure these encounters happen. Putting your brand back in front of customers has two benefits.
First, they learn to associate your solution with their problem. Second, seeing your brand several times reinforces their perception of you. That makes it easier to get them to convert.
Which of These Social Media Marketing Tactics Will Did You use?
Don’t try to use all these social media marketing tactics at once. Pick one and try it out for a few weeks.
Measure your results against metrics like sales or leads. Don’t use vanity metrics as follows or likes.
Then add another one to your strategy. Rinse and repeat until you’re killing it on social media.
Why not check out our other articles about digital marketing?