A proper email template must be used for corporate and marketing purposes. Consider how tough it is to maintain email standards when you send several emails per day. So, with the support of email template builder tools, one can complete their task fast and easily.

Getting bored of doing several marketing emails every day. Spending a huge amount of time maintaining a group of professional designers for your marketing emails. I hope you can easily get rid of all those obstacles and run the perfect marketing campaigns by turning your journey into email templates.

Regardless of your designation i.e either a small business owner or marketing professional, it’s a good start to go with this post to gain decent knowledge and improve the marketing standards.

With the help of this post, I am going to discuss with you the most prominent email template builder tools which act as a game-changer for all your email marketing activities.

First, we will discuss the email template.

What is an email template?

Any email marketing campaign would be incomplete without an email template. It’s a reusable HyperText Markup Language (HTML) code module for your marketing email. These HTML codes are straightforward and include various code placeholders where you may add picture links, text content, marketing material, and so on.

The majority of the HTML code builds up the email style, structure, and content positioning, aside from the changeable code components. You won’t need to interface with just an HTML code file in most circumstances.

Different email template builders & editing tools are available that allow you to repurpose emails using a graphical user interface (GUI). Furthermore, the HTML codebase will allow you to include Cascading Style Sheets (CSS) stylistic instructions, which determine how emails written in markup languages like HTML are presented visually.

email template builder tool

Email marketing firms typically keep email templates on template-making platforms. Companies could also use a codebase database to automate the use of marketing email templates on such a third-party messaging software through the use of an application programming interface (API).

Elements of a decent email template:

Include the identified main features in your marketing emails to set them apart from competitors and gain attention and praise from the recipient:

  1. A subject line that is free of spam and will pass the spam filter bot of email service apps.
  2. An email pre-header or content hook that appears in the email preview. The first line of your email persuades the recipient to read the rest of it.
  3. A marketing email should include relevant and suitable photos, but not too many, because certain email clients may not display images immediately.
  4. You should also provide links to blog posts, portfolios, whitepapers, supplementary websites, and landing pages so that clients may access further information.
  5. Make it simple for your target audience to follow you on social media by including links to Facebook, Twitter, Instagram, YouTube, LinkedIn, and other sites.
  6. Above all, make sure to include enough call to action (CTA) buttons in your emails. Also, avoid linking CTAs to graphics because some email clients will block visual material unless the user explicitly permits it.
  7. Finally, comply with the CAN-SPAM Act of the United States government by giving an easy mechanism to unsubscribe from marketing communications.

Advantages of utilizing the email template builder:

The email marketing ecology has been rocked by email templates. It has changed the way today’s marketers use email to sell their products, services, and brands. Email templates also aid those that require efficiency, speed, and productivity in their email marketing systems, with the following advantages:

  • Branding Effectively:

Because they must handle several client accounts, email and digital marketing organizations are continually faced with the difficulty of creating brand marketing campaign material. Because having a few people manually manage brand assets on marketing emails is inefficient.

As a result, marketing email templates, CSS code, and picture placeholders can be used by agencies. When sending emails, your marketing team can easily incorporate the required brand assets without making any mistakes.

  • Delivering the optimized and customized content:

Delivering tailored information to your followers or great influence on sales efforts is indeed the latest email marketing tactic. But how do you personalize thousands of messages which you send out every day?

You can send tailored content using reusable email templates and an email marketing automation solution like SendGrid, Bee, Stripo, and others.

Connect an Excel sheet of client email addresses to your automatic email system and you’re done. The user name, email address, weather data, and content preferences will all be changed automatically by the emailing tool.

  • Delivering the compatible Content:

Inconsistent email structure, aesthetics, and general content can also be resolved with email templates. Most email fields include predefined assets, such as salutation, common text content, brand visuals, and stock photos.

As a result, all you have to do is edit the customer’s name, email address, and blog links, and the emails will be sent out immediately.

  • Email Marketing at Scale:

Your marketing business can use an email template to significantly increase client operations from thousands of emails per day to hundreds of emails for ten or more clients at a time.

A personalized email template can also help brands who are operating their own email marketing campaigns and want to improve the number of target leads.

Here are a few of the greatest email template builders you should check out.

5 Email Template Builder Software Tools to use in 2022:

  1. Stripo:

Stripo is a good place to start for a few email marketing campaigns. You’ll get email templates that are both responsive and professional. On all devices, including laptops, desktops, and cellphones, the nicely designed marketing emails read great.

If you feel that the tool meets your marketing agency’s or business’s needs, you can sign up for one of its flexible plans.

However, you could wonder why this tool exists. To begin with, its Modules library, as well as the template editor, are both simple to use. To create professional-looking email templates, you don’t need any prior email design or coding skills.

Second, it is drag-and-drop modifying functionality expedites the creation of marketing emails. Finally, Stripo has in-house email designers who create gorgeous personal and commercial email themes.

2. Unlayer:

Unlayer is a must-try if you want to avoid wasting numerous hours brainstorming with HTML coders and graphic artists. Without any knowledge of content design or HTML code, you may generate fantastic marketing email templates. The basic email template builder, like its competitors, allows for drag-and-drop creation.

Unlayer features an extensive library of email templates. These HTML example files are divided into three categories by the tool: Collections, Usage, and Industry. You may also sort the templates by free license, premium license, popularity, and other factors.

After you’ve chosen a template, you can use the online editor to fine-tune it. You may also connect with other individuals to collaborate on design projects.


TOPOL.io is a no-code HTML email editor that specializes in complex email customizations. To begin with, it allows you to market products/services from your online stores with a single click, unlike other solutions. Second, you can create amazing custom blocks for a single marketing campaign, save them for future use, and save time.

Additionally, TOPOL.io email templates allow you to instantly personalize emails by inputting merge tags. Thus, on this email-building tool, modifying a template based on the customers’ names, preferences, and other dynamic information becomes a lot easier.

Its 14-day free trial gives you full access to the platform. If you really like the software, you can upgrade to TOPOL Pro if you need a more advanced editor or use TOPOL’s cloud service. If you need to make email template creation easier in a third-party or in-house emailing software, you can obtain the TOPOL Plugin.

4.Taxi for email:

Another HTML email builder worthy of consideration is Taxi for Email, which allows you to create advanced marketing emails and export them to your preferred emailing tool. Most email service providers are compatible with its code (ESPs).

Business content creators, editors, and copywriters can simply create great emails with our no-code web tool. There is no necessity for sophisticated coding and design knowledge.

For consistent content style and formatting, you could connect the cloud app with an email designing system for upscaling. Furthermore, scaled-up projects using Taxi for Email save up to 80% more time than projects using alternative solutions, resulting in higher profitability.

5.Zoho Campaigns:

Zoho Campaigns is an all-in-one email marketing solution. It has dedicated features for managing marketing campaigns, such as a drag-and-drop HTML email builder. You can either utilize Zoho’s editable templates or import existing email designs from other platforms. Its email template library contains over 240 themes for both professional and personal use.

The email template builder is really simple and offers a limited number of possibilities. The editing interface can be changed among Basic, Advanced, and Design. All of these categories have their own design features. Create Poll, Video, Widgets, Attachments, and other choices are available in the Advanced category, for example.

The Merge Tags design element can be used to engage consumers with customized material. Finally, because you can connect products from Shopify, Zoho Commerce, and WooCommerce, the solution is ideal for eCommerce marketers and owners.


Hope you had got enough knowledge and important email template builder tools in the current market. All those tools are very effective to have business email marketing solutions. If you had any doubts please drop them in the comments section to get them clarified.