Just like SEO, digital marketing is a very famous aspect for any business or company to grow in the digital world. So many businesses are trying to expand their business by using various digital marketing tools.
These digital marketing tools are used for branding, awareness, and promotion for their brands. Some of us go through these tools and study how to run an effective digital marketing campaign. But due to a lack of knowledge, some of them fail. So, for that, you should know what is Digital Marketing Campaign and How it beneficial for our company.
“Digital Marketing Campaign is an online marketing effort put the company to get conversions, traffic, users, and revenue.” So, for that many companies use Social media for PPC, Content Marketing, and contest. Among them, the Digital Marketing Campaign is the best option for any company or business.
Some of the best and successful companies use this concept and stand at the top of the industry. Not all are getting success by using this digital marketing campaign. And reasons behind their failure are lack of creativity, quality materials, and expert knowledge.
If you want to use Digital Marketing Campaign and you don’t know how to use it effectively then here we give you some important tips for How to measure Digital Marketing Campaign effectively. So, if you are looking for the same then read this post carefully without missing any single details.
Why Digital Marketing Campaign is Necessary for Any Business?
Digital Marketing Campaign is used to create brand awareness among people. The main purpose of the marketing campaign is to promote your products or brands and create sales. Generally, the campaign is used for the promotion of your brand or product and which ultimately helps to generate traffic.
So, to increase your brand promotion and traffic of your website. But to reach your goal via the Marketing Campaign one have to know some techniques. Without these tips and techniques, one can’t reach your business goals via the campaign. So, if you are running a marketing campaign and you are not getting success till now then follow the below-given tips.
How to Measure Your Digital Marketing Campaign?
1. Set your Digital Marketing Goals:
The setting goal for Digital marketing is one of the very essential and important tasks for any business to grow your business in the digital world. For that, you have to examine your past goals too. In this goal, you have to include the below-given things like,
- Number of inbound website visitors from Social Network
- Number of sharing for your blog
- Total number of conversations
- Size of your fans on Social Networking Site
- Number of Positive Reviews
- Mention your Brand Name on Social Media Site, etc…
So, if you are setting your goal in the past then you have to take time to think about your goal. Not only this, but you have to make sure that if your business goals set in the past then it still makes sense for your business and improves your business overall performance.
If the past goals are perfect then use it to meet new requirements for changes in services or products. So, the goal is one of the most important and useful aspects to run your digital marketing campaign.
2. Overall Website Traffic:
Based on website traffic you will get to know about website performance. If any changes in your traffic flow to your sites can give you an overview of how changes are effects to your website traffic.
When we talk about website traffic, then it doesn’t mean the number of page views and number of hits, but it also includes the number of unique visitors for your website per week or month. This means the number of unique visitors to your site is increased, the loyal customers are automatically increased. So, please keep in mind these important tips to run your Digital Marketing campaign.
3. Examine your targeted customers again:
As you know, the success of any business is dependent upon customer satisfaction. So, among all the tips, examine your targeted customers to run your business successfully in this digital world.
So, please keep in mind this thing that you have well-planned and construct your customer profile which helps to run your marketing campaigns. So, while launching any new digital marketing campaign you have an idea about your targeted audience, your audience interests, and their activities. So, you should keep remembering these useful and important tips to run your digital marketing campaign successfully.
4. New vs. Returning visitors:
This is one of the very useful and important aspects to track old and new visitors. The returning visitors is depended upon your content quality and usefulness. Depend on your content quality, the number of returning visitors is steady and attracts them to visit again and again at your site.
So, before starting to run any campaign, make sure that you design a campaign in such a way that useful for achieving your business goals. In another way, you have to design a digital marketing campaign in such a way that it helps to get back your new and old visitors back to your website.
After running this campaign examine the percentage of returning visitor’s traffic and percentage. So, by this one can easily run your marketing campaign in the digital world.
5. Examine Traffic Source:
The success of any business depends on the traffic of your website. After examining your visitors, you should also know different traffic sources by which one visits your website. Based on traffic sources, you can get an idea about which medium your visitors visit your site most.
Visitors visit your website via direct or organic or referrals or via social media. So, at the time of examining traffic sources, you must check the traffic media by which your visitors came to interact with your site.
At the time of designing a Digital marketing Campaign, one should use proper keywords by which one can get more visits. So, at the time of designing the campaign, please keep in mind your target keywords and traffic source so that you can easily get visitors on your sites.
6. Mobile Traffic:
As we know nowadays more than half of our website traffic comes through via mobile. So, identify your mobile phone users ratio, as well as the time, spend on your site and how visitors go deep on your site via mobile.
You can also examine the ratio between mobile users vs non-mobile users. After that, identify the reason why non-mobile users use the website on other devices rather than mobile.
If they find the mobile interface is not good then redesign your mobile interface and improve user experience. So, this is one of the best SEO and digital marketing strategies to run your business effectively in the digital world.
7. Check your Digital Marketing ROI:
To check your digital marketing performance Return on Investment is one of the most important things. After having good analytics, you can make changes in your digital marketing campaign to provide visual precept of your business.
These visual precepts help to trigger the action immediately and execute promptly like a call. So, ROI is website traffic which is converted into new customers. ROI will help you to identify in which area your digital marketing campaign is received sales and profit and in which area your business needs for improvement. So, ROI is one of the most useful and important aspects of digital marketing for business growth.
Hopefully, you will get useful details on Tips on Measuring your Digital Marketing Campaign. If you find this blog informative then share it on your social media with your friends. If you have a business and you face problems to run your business in the Digital world, then by using the above techniques you can easily reach your goal. For any suggestions about this blog then give your opinion about this blog below comment-box.
Rosie brown is Director of digital marketing at Zithas Technology. We provide world-class social media and search marketing services and web & application development service with more than 12+ years of experience in this industry. We are the best IT service providing company with an extensive team of professionals.