It’s quite simple. If you want to earn money from your blog, you have to treat it like a business. You wouldn’t launch a startup without a detailed blog business plan. You certainly shouldn’t launch a for-profit blog or monetize an existing one without a blog business plan either. The following tips will help you to create a plan for writing websites or blogs that earn money.

Create a Detailed Description of Your Business

The first thing you’ll want to do is detail what it is that you are going to be writing about. You’ll also need to detail who is going to be involved in your blogging efforts. Include employees, partners, family members, and outsourced workers such as professional writers. Even if you only plan on hiring someone to write a paper for business purposes or some other one time task, get that information into your blog business plan. It will help to make your needs clear.

Your business description should also contain your primary source of monetization. Here are some examples:

  • Direct Sales of Your Own Products or Services
  • Affiliate Marketing
  • Advertising
  • Sales of EBooks
  • Booking Speaking Engagements
  • Offering Blogging Help to Others

Know What Sets Your Blog Apart

Don’t confuse this with your niche. That comes later. This is more about you and your brand. What will you bring to the table that makes your blog unique? For example, do you have a unique set of skills, certifications, experiences, or other qualifications?

Try completing the following sentence. People should listen to my advice and insights on this topic because I _______________________. Next, make a list of thoughts, feelings, and perceptions you want people to have when they think of you and your blog.

It can be helpful to describe your blog as if it were a person. Here’s an example:

Teen Parenting Pros is fun, sociable, and young at heart. They believe a great sense of humor is important in parenting teens through the throes of dating, college selection, research papers, back talk, and other challenges. They also know when to deal with issues seriously. Teen Parenting Pros have degrees in adolescent psychology as well as experience in family therapy.

Detail How You Will Make Your Desired Branding Identity a Reality

You can communicate your branding in a variety of ways. Obviously content of your blog itself will be the major representation of your branding. However, there are other things to consider. These include:

  • Your Logo
  • The Fonts And Color Scheme That You Choose
  • The Images And Graphics That You Will Share
  • The Other Content on Your Page

To get a better idea of how these things impact branding, think of the websites and blogs that you visit regularly. How do the content and visual elements impact your thoughts?

Find Your Niche and Define it in Detail

Most successful blogs focus on a niche. For example, rather than focusing on the general subject of diet and fitness, a successful blogger may drill down deeper and focus on local eating and endurance training.

Once you know your niche, you can begin to define the kind of content that you will create and share. Remember that your posts don’t have to be all text. You can create infographics, make videos, even record podcasts. You could also look into livestreaming.

blog business plan

Create Some Example Posts

It can be helpful to create some abbreviated sample posts for your blog business plan. If you are planning to court potential advertisers or other bloggers, these can be valuable. You can check out samples of great blog posts on the internet. It can be more helpful than you realize to see examples of quality papers and other content.

Identify Your Competitors and Outline Strategies for Remaining Competitive

Although the world of blogging isn’t as competitive as other businesses, you should still be aware of the blogs in your niche or close to it that could be competing with you for subscribers and for shares.

Once you know who, make a list of what they are doing that could put you at a disadvantage. For example, a blogger who is better known than you, or a blog that has established a large audience could be a roadblock to you getting the audience that you want.

Finally, identify some action steps that you can take to create your own advantages and rise to meet the challenges before you. For example, you could hire professional writing help in order to ensure that your blog is as content-rich as possible when you launch.

List Sources of Monetization Along With Estimates of Potential Income

You have already detailed your primary source of income. Now, if you plan on supplementing that income from other streams, identify them here. Then provide details on how you plan on implementing these sources, including steps you have taken so far. For example, if you plan on using affiliate marketing and have signed on with a few programs, include that information.

Create a Preliminary Marketing Plan

This will not be a comprehensive marketing plan. However, you should identify the paid and unpaid channels you will use to promote your posts. Include how you plan to track the success of your efforts and analyze any resulting data.


It’s easy to start blogging. It’s not so easy to make money at it. By having a detailed plan, you will create a roadmap that you need to progress. Thanks for reading this article.


Angela Baker is experienced specialist who is currently working as a freelance writer in Smart Paper Help company and trying to improve herself in the blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That`s why Angela develops and improves her skills throughout the writing process to help and inspire people.